Sponsorship Strategies to Finance Your Events

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When you plan on hosting an event, one of the first questions that often comes to mind is how to fund it. Unless your organization already is well established and has a generous marketing budget, you’re going to have to look elsewhere for financing. The logical solution is to seek sponsors. But navigating meeting regulations and rules for sponsorship can be daunting. Knowing how to manage that process and finding the right sponsor is critical to your success. Equally vital is having the right systems in place to deliver the value your sponsors want. This session is designed to help you navigate the give-and-take relationship that is necessary to attract the right sponsors for your events.

Learner Outcomes:

  1. Determine the critical elements brands consider when activating sponsorship opportunities
  2. Identify what “hot buttons” brands are looking for when deciding to sponsor events
  3. Explore the tools necessary to design a sponsorship offering that can attract new sponsors
  4. Define how you will measure sponsorship success

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:47:36
  • Date: 06/12/2018
  • Speakers:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: CMP Submission Pending
  • Clock Hours: 0.75

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