Inspiring Employees to Use Their “Superpower” at Work Every Day

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Some people think they’re average and ordinary. Not true. Everyone has a superpower – something they’re better at than anyone else. Helping employees discover and use their superpowers allows the company and its employees to thrive. Jodi Berg, PhD., knows this firsthand, both through her leadership of blending equipment manufacturer Vitamix and through her doctoral research.

Vitamix is driven by a higher purpose, and its employees are noted for their passion, commitment and care for customers. But those factors alone are not what have enabled the family-owned company to thrive for four generations. Vitamix works to enable employees to discover their personal purpose and their superpowers, allowing them to bring their whole, authentic and best selves to work every day. When people understand their own personal purpose, they are significantly more engaged and committed. Releasing an employee’s superpower ignites a personal drive that is incredibly fulfilling and makes things happen. This combination – companies with a higher purpose, and employees who have identified and can freely express their personal purpose, and are called on to use their superpower – can be magical.

Learner Outcomes:

  1. Determine your own purpose (superpower) and help employees do the same
  2. Increase engagement and commitment by creating and sharing a higher organizational purpose
  3. Create an atmosphere in which employees bring their whole, authentic and best selves to work every day

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:56:25
  • Date: 06/12/2018
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: CMP Submission Pending
  • Clock Hours: 1.0

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