Harness the Power of Digital and Social Media Marketing to Promote Events

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Savvy event organizers know how to harness the power of digital and social media marketing for events. They use crucial brand and experiential marketing tools that drive attendance, define and engage high-value target audiences extend the experience and build brand recognition. Today’s planner needs to know how to design content and leverage the correct channels that promote the message and the experience efficiently. What platforms best suit the audience? What content drives and engages the targets?

Learner Outcomes:

  1. Determine and match your high-value audience and influencers and your social media platforms in experiential marketing
  2. Develop a well-defined strategic plan that leverage the best digital marketing tools, resulting in a measurable marketing campaign
  3. Develop a story using visual storytelling for content design and marketing to encourage audience attendance
  4. Design an interactive advertising plan that creates and builds online ad campaigns that drive attendance sales and that attendees remember

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 01:03:15
  • Date: 06/11/2018
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: I. Marketing
  • Clock Hours: 1.0

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