Videos, Webinars & Continuing Education

When it comes to diversity and inclusion, we all have a seat at the table to make a difference in creating inclusive cultures that empower everyone. Join us for this dynamic roundtable conversation where inclusion strategists from various perspectives explore key issues, challenges, and opportunities to advance our organizations and ...

The College of Extraordinary Experiences “is a designed experience journey that aims to equip participants with the mindset, insights, and network to step in the Experience Economy and design something truly extraordinary.” University professors, retailers, game developers, filmmakers, artists, storytellers, marketing agencies, and event planners all have participated in the ...

It takes a radical new approach, and a certain amount of risk, to stand out from the crowd. In this session, we’ll examine companies that are doing things differently and explore common elements you can employ to do the same for better business outcomes. With smart strategy, radical innovation can ...

The Berlin-based Falling Walls exemplifies this notion of creating a forward-looking international community and an atmosphere that encourages participants to join in tackling the “next walls to fall”. You'll take away lessons from this unique conference on how to create experiences that inspire meaningful exchange and enable breakthroughs in any ...

Most companies fiercely guard their data facing the challenge of keeping it secure and compliant with privacy laws all alone. Cutting-edge industries are embracing blockchain technology as a way to optimize and safeguard their data across shared networks. Blockchain evangelist Sam Radocchia will share how this has transformed the business ...

More often than not at hybrid meetings, an invisible line divides physical attendees from online participants. What can digital event strategists do to unite the different types of audiences to enhance all their experiences? In this session, we’ll venture into marketing and engagement platforms that can help you create a ...

It’s a high-risk world out there. Just when you think you’ve planned for every hazard and reduced your organization’s exposure to every liability, something happens. This session will introduce you to some of the latest dangers associated with events and walk you through the considerations for a large scale, high ...

All business event strategists are marketers with the responsibility of creating connections, empathy, providing experiences and making a difference. Yet many organizations are stuck in outmoded approaches expecting different results. Marketing sage Seth Godin will reveal how to cut through the noise in our attention economy and initiate change that ...

Today’s prospective attendees are much different than they were a decade ago. They’re digital, discerning, and demanding. If you don’t offer them the right message at the right time on the right channel, they may ignore you. So what are the best tools and tactics to reach them, and when ...

For the first time in history, five generations are sharing the workplace. In this session, best-selling author Lindsey Pollak offers expert insights into these groups and their motivations, goals, and communication styles. You’ll learn how to turn their differences into a strategic advantage for you and your entire team ...

Meetings are not just about tables and chairs. They are about people. People have changed. How they work has changed. This session will explore what Marriott International, a global provider of business events, and PCMA, the world’s largest network of business events strategists, have identified as macro-trends that could change ...

As creators of immersive experiences, business event strategists have the ability to change their attendees’ behaviors, driving them to action long after an event. Understanding how this happens empowers event organizers to incorporate stronger storytelling techniques within their events. This interactive session balances cognitive science with real-life examples to help ...

Content can be a powerful tool for attracting registrants, engaging attendees, maximizing speaker value, adding value for event sponsors, and extending the impact of an event well beyond on-site activations? Learn the best times, topics, and tactics for creating and distributing content that engages attendees, sponsors, speakers, and other key ...

During this session, you will find out how Microsoft’s cultural commitment to diversity and inclusion has affected marketing goals and best practices across the organization, and how to deploy tactical strategies that enable inclusive marketing experiences. Ron Hamlin, the Microsoft Events Team Inclusion Lead, will share his perspective on planning ...

New roadblocks are making it much more difficult for international attendees to travel to U.S. events. For example, regulations in the medical device industry now prohibit physician reimbursement to offset travel expenses. More stringent visa requirements and a general feeling of uncertainty among foreign travelers also have created challenges for ...

Being part of unique, share-worthy experiences is a major motivator for today’s consumers. Instead of investing marketing dollars in traditional logo-centric assets companies want to activate the senses by creating emotional, lasting connections between their brand and customers. You’ll explore how smart brands want to activate at events and the ...

Negotiating a hotel or convention center contract with the most favorable terms for the organization is job one for a business event strategist. The property sales team, on the other hand, wants to get the best deal for the venue. In today’s climate of evolving market conditions and new risks, ...

Having a dream team in your corner is essential for your success. Most of us are over mentored and under sponsored and lack the social currency needed to advance in our careers. In this session, Landit CEO Lisa Skeete Tatum will reveal the five types of advisors you should have ...

Whether 50 or 500,000 people attend an event, the one thing everyone is sure to remember is their food experience. Not only is it important to impress your attendees, but to have food that energizes them for the day. Our health-inspired chefs will compete to provide a snack option that ...

People are the heart and soul of every organization. Discover how to get the most out of your teams and give them the most in return. You’ll walk away with game-changing ideas and tips that will motivate you to listen carefully, trust respectfully, and praise authentically. With these new skills, ...

Having a crisis action plan to help your event management team address a sudden, significant, and negative situation is not only a recommended best practice, it’s essential for your employees, participants, reputation, finances, and peace of mind. But a blueprint for managing a crisis is just that — until you ...

In this interactive talk, Natalie Nixon will explain how borrowing from the complex system of jazz music can shine light on practical ways to innovate from the inside-out in an organization ...

Part (ro)bot and part human, the event professional of the future needs to balance the digital with face to face in order to communicate effectively with participants of experiences ...

If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulation (GDPR) or face fines when it becomes enforceable ...