Theme Building: Not What You’re Thinking

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Creating a meaningful theme, one that binds the elements of an event together consistently, is often substituted with a tagline that has little to do with the purpose, objectives and structure of the event. During this session you’ll be introduced to a model and methodology for theming events from the bottom up to help create a cohesive, powerful meeting experience. In fact, when your theme is done well, you may not even need that pesky tagline.

Learner Outcomes:

  • Discuss a model and methodology for determining an underlying and unspoken motif around which your events can be created
  • Explain how to arrive at a meaningful tagline that supports the underlying theme
  • Describe how to align and unify event elements with the theme without becoming heavy-handed

PCMA is an Approved CAE Provider & CMP Preferred Vendor.

Information

  • Duration: 1:00:00
  • Date: 01/09/2019
  • Speaker:
         

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: CMP Submission Pending
  • Clock Hours: 1