Creating a meaningful theme, one that binds the elements of an event together consistently, is often substituted with a tagline that has little to do with the purpose, objectives and structure of the event. During this session you’ll be introduced to a model and methodology for theming events from the bottom up to help create a cohesive, powerful meeting experience. In fact, when your theme is done well, you may not even need that pesky tagline.
- Discuss a model and methodology for determining an underlying and unspoken motif around which your events can be created
- Explain how to arrive at a meaningful tagline that supports the underlying theme
- Describe how to align and unify event elements with the theme without becoming heavy-handed
PCMA is an Approved CAE Provider & CMP Preferred Vendor.
- Duration: 1:00:00
- Date: 01/09/2019
- EIC Status: Designated
- CMP-IS Domain: CMP Submission Pending
- Clock Hours: 1