AR/VR: Gimmick or Strategy

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Virtual reality and augmented reality are tools for forward-thinking planners in addition to being cool technologies. VR allows you to tour your booth during the planning phase before you arrive onsite. AR allows you to demonstrate your product’s functionality in real time. These digital tools help tell your story and captivate your trade show audience during the few minutes you have together.

Learner Outcomes:

  • Explore the best situations to use VR and AR.
  • Recognize the value of using digital tools to better connect your story with the trade show participants.
  • Identify efficient options for smaller budgets.

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  • Duration: 0:38:07
  • Date: 01/07/2020
  • Speaker:

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1

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