China’s reputation as a top meeting destination continues to grow the Asia-Pacific region sees increases in its MICE (Meetings, Incentives, Conventions and Exhibitions) industry. Hear about China’s evolution as a business events industry leader and gain strategies on how to navigate complex cultural and logistical relationships to ensure your organization’s success.
- Identify growth opportunities for business events in the Asia-Pacific region.
- Establish key criteria for producing events with Chinese partners.
- Recognize potential opportunities and challenges for strategic events management in the region.
Brought to you by Los Angeles Tourism & Convention Board
PCMA is an Approved CAE Provider & CMP Preferred Vendor.
- Duration: 0:54:41
- Date: 01/06/2020
- EIC Status: Designated
- CMP-IS Domain: CMP Submission Pending
- Clock Hours: 1