Events in China and the APAC Region: What’s New and What’s Next?

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China’s reputation as a top meeting destination continues to grow the Asia-Pacific region sees increases in its MICE (Meetings, Incentives, Conventions and Exhibitions) industry. Hear about China’s evolution as a business events industry leader and gain strategies on how to navigate complex cultural and logistical relationships to ensure your organization’s success.

Learner Outcomes:

• Identify growth opportunities for business events in the Asia-Pacific region.
• Establish key criteria for producing events with Chinese partners.
• Recognize potential opportunities and challenges for strategic events management in the region.

Brought to you by Los Angeles Tourism & Convention Board

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Information

• Duration: 0:54:41
• Date: 01/06/2020
• Speaker:
       

CMP Certification

• EIC Status: Designated
• CMP-IS Domain: CMP Submission Pending
• Clock Hours: 1