Events in China and the APAC Region: What’s New and What’s Next?

Events in China and the APAC Region: What’s New and What’s Next?
This is premium content. You must be a PCMA Member to access this video

Login with PCMA Join PCMA

China’s reputation as a top meeting destination continues to grow the Asia-Pacific region sees increases in its MICE (Meetings, Incentives, Conventions and Exhibitions) industry. Hear about China’s evolution as a business events industry leader and gain strategies on how to navigate complex cultural and logistical relationships to ensure your organization’s success.

Learner Outcomes:

  • Identify growth opportunities for business events in the Asia-Pacific region.
  • Establish key criteria for producing events with Chinese partners.
  • Recognize potential opportunities and challenges for strategic events management in the region.

Brought to you by Los Angeles Tourism & Convention Board


PCMA is an Approved CAE Provider & CMP Preferred Vendor.

Information

  • Duration: 0:54:41
  • Date: 01/06/2020
  • Speaker:
         

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: CMP Submission Pending
  • Clock Hours: 1