Videos, Webinars & Continuing Education

When it comes to diversity and inclusion, we all have a seat at the table to make a difference in creating inclusive cultures that empower everyone. Join us for this dynamic roundtable conversation where inclusion strategists from various perspectives explore key issues, challenges, and opportunities to advance our organizations and ...

It takes a radical new approach, and a certain amount of risk, to stand out from the crowd. In this session, we’ll examine companies that are doing things differently and explore common elements you can employ to do the same for better business outcomes. With smart strategy, radical innovation can ...

People are the heart and soul of every organization. Discover how to get the most out of your teams and give them the most in return. You’ll walk away with game-changing ideas and tips that will motivate you to listen carefully, trust respectfully, and praise authentically. With these new skills, ...

Having a crisis action plan to help your event management team address a sudden, significant, and negative situation is not only a recommended best practice, it’s essential for your employees, participants, reputation, finances, and peace of mind. But a blueprint for managing a crisis is just that — until you ...

More often than not at hybrid meetings, an invisible line divides physical attendees from online participants. What can digital event strategists do to unite the different types of audiences to enhance all their experiences? In this session, we’ll venture into marketing and engagement platforms that can help you create a ...

It’s a high-risk world out there. Just when you think you’ve planned for every hazard and reduced your organization’s exposure to every liability, something happens. This session will introduce you to some of the latest dangers associated with events and walk you through the considerations for a large scale, high ...

Today’s prospective attendees are much different than they were a decade ago. They’re digital, discerning, and demanding. If you don’t offer them the right message at the right time on the right channel, they may ignore you. So what are the best tools and tactics to reach them, and when ...

Meetings are not just about tables and chairs. They are about people. People have changed. How they work has changed. This session will explore what Marriott International, a global provider of business events, and PCMA, the world’s largest network of business events strategists, have identified as macro-trends that could change ...

Content can be a powerful tool for attracting registrants, engaging attendees, maximizing speaker value, adding value for event sponsors, and extending the impact of an event well beyond on-site activations? Learn the best times, topics, and tactics for creating and distributing content that engages attendees, sponsors, speakers, and other key ...

New roadblocks are making it much more difficult for international attendees to travel to U.S. events. For example, regulations in the medical device industry now prohibit physician reimbursement to offset travel expenses. More stringent visa requirements and a general feeling of uncertainty among foreign travelers also have created challenges for ...

Negotiating a hotel or convention center contract with the most favorable terms for the organization is job one for a business event strategist. The property sales team, on the other hand, wants to get the best deal for the venue. In today’s climate of evolving market conditions and new risks, ...

Having a dream team in your corner is essential for your success. Most of us are over mentored and under sponsored and lack the social currency needed to advance in our careers. In this session, Landit CEO Lisa Skeete Tatum will reveal the five types of advisors you should have ...

Whether 50 or 500,000 people attend an event, the one thing everyone is sure to remember is their food experience. Not only is it important to impress your attendees, but to have food that energizes them for the day. Our health-inspired chefs will compete to provide a snack option that ...

All business event strategists are marketers with the responsibility of creating connections, empathy, providing experiences and making a difference. Yet many organizations are stuck in outmoded approaches expecting different results. Marketing sage Seth Godin will reveal how to cut through the noise in our attention economy and initiate change that ...

For the first time in history, five generations are sharing the workplace. In this session, best-selling author Lindsey Pollak offers expert insights into these groups and their motivations, goals, and communication styles. You’ll learn how to turn their differences into a strategic advantage for you and your entire team ...

As creators of immersive experiences, business event strategists have the ability to change their attendees’ behaviors, driving them to action long after an event. Understanding how this happens empowers event organizers to incorporate stronger storytelling techniques within their events. This interactive session balances cognitive science with real-life examples to help ...

During this session, you will find out how Microsoft’s cultural commitment to diversity and inclusion has affected marketing goals and best practices across the organization, and how to deploy tactical strategies that enable inclusive marketing experiences. Ron Hamlin, the Microsoft Events Team Inclusion Lead, will share his perspective on planning ...

Being part of unique, share-worthy experiences is a major motivator for today’s consumers. Instead of investing marketing dollars in traditional logo-centric assets companies want to activate the senses by creating emotional, lasting connections between their brand and customers. You’ll explore how smart brands want to activate at events and the ...

Learn how you can start to better quantify events and evolve your data capabilities to drive better decision making ...

More and more, various techniques, tools and technology are being developed to deliver content to many types of learners. In this webinar, we’ll explore assorted session formats to experiment with in order to support different types of learning while keeping each individual actively engaged ...

In this session, we’re going to look at events from a big picture perspective and talk about how seating arrangements, registration processes, blended audiences, content delivery and more play a huge role in your attendee’s love for you and your brand ...

Spend an hour learning about the psychology of negotiating and how to find middle ground. Explore feelings generated by negotiating, understand them and point that energy in a positive and productive direction ...

Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation program will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders ...

Learn about how, faced with Hurricane Florence, the Water Quality Association (WQA) converted its face-to-face conference into a digital event in less than a week ...