News & Trends
Clean Bill of Health
The National Cattlemen’s Beef Association was able to safely convene a 450-person face-to-face event using a health-screening tool for attendees.
How Reed Exhibitions is Holding Itself Accountable for Diversity and Inclusion
Reed Exhibitions recently appointed Ron Walden, group vice president of strategic partnerships and activation of Reed Exhibitions USA, as its first global executive sponsor for race.
Scrubbing ‘Cannibalize’ From Our Industry Vernacular
The results of the latest COVID-19 Recovery Dashboard survey show that both planners and suppliers increasingly see a future where small groups meet in person and a much larger audience experiences the event online — and the two complement each other.
Thinking Inside the Box
How one virtual conference broke up a full day of screen-gazing with an “experience box” that had been delivered to participants’ homes, containing items to be unveiled at particular times during the day-long event.
The DNC’s High-Stakes Experiment
Five takeaways from the country’s first digital political convention.
CMEs at Virtual Events: A Live Versus on-Demand Challenge
As the International Society on Thrombosis and Haemostasis has learned, offering CMEs at virtual events comes with different requirements, depending on when the sessions are viewed.
A Hybrid Event Playbook for 2021
The good news is you have more control over your next event than you may think. But you need to develop a strategy.
Getting the Timing of Virtual Events Right
How can virtual meetings accommodate attendees joining in from different time zones? Members of the PCMA Catalyst community recently discussed options.
How a Marketing Guru Markets a Virtual Event
Internet Marketing Association will attempt to break a Guinness World Record for the largest attendance for a virtual marketing conference. The association is banking on a drawing for a Tesla Model 3 and $100,000 in merchandise — plus free registration — to incentivize a crowd.
Are Virtual Events Enough?
Competing for delegate attention has never been easy. Now, with the rise of virtual events, the power of connecting with audiences in-person is becoming clear.
Virtual Experiences — the Next Best Thing in Destination Marketing
With in-person FAM trips and site visits out of the question at many destinations during the pandemic, CVBs and companies are connecting with customers by offering immersive virtual experiences.
New Survey Finds 88 Percent of Attendees Are Open to In-Person Events
According to a just-published GES survey, while the majority of attendees said they are willing to attend a physical event, 65 percent demand some form of mitigation.