News & Trends

What’s happening — or coming up next — in the meetings and events world and beyond.

Clean Bill of Health

The National Cattlemen’s Beef Association was able to safely convene a 450-person face-to-face event using a health-screening tool for attendees.

BY Danica Tormohlen August 28, 2020

How Reed Exhibitions is Holding Itself Accountable for Diversity and Inclusion

Reed Exhibitions recently appointed Ron Walden, group vice president of strategic partnerships and activation of Reed Exhibitions USA, as its first global executive sponsor for race.

BY Casey Gale August 27, 2020

Scrubbing ‘Cannibalize’ From Our Industry Vernacular

The results of the latest COVID-19 Recovery Dashboard survey show that both planners and suppliers increasingly see a future where small groups meet in person and a much larger audience experiences the event online — and the two complement each other.

BY Convene Editors August 26, 2020

Thinking Inside the Box

How one virtual conference broke up a full day of screen-gazing with an “experience box” that had been delivered to participants’ homes, containing items to be unveiled at particular times during the day-long event.

BY Michelle Russell August 25, 2020

The DNC’s High-Stakes Experiment

Five takeaways from the country’s first digital political convention.

BY Barbara Palmer August 24, 2020

CMEs at Virtual Events: A Live Versus on-Demand Challenge

As the International Society on Thrombosis and Haemostasis has learned, offering CMEs at virtual events comes with different requirements, depending on when the sessions are viewed.

BY Casey Gale August 24, 2020

A Hybrid Event Playbook for 2021

The good news is you have more control over your next event than you may think. But you need to develop a strategy.

BY Don Neal August 24, 2020

Getting the Timing of Virtual Events Right

How can virtual meetings accommodate attendees joining in from different time zones? Members of the PCMA Catalyst community recently discussed options.

BY Convene Editors August 24, 2020

How a Marketing Guru Markets a Virtual Event

Internet Marketing Association will attempt to break a Guinness World Record for the largest attendance for a virtual marketing conference. The association is banking on a drawing for a Tesla Model 3 and $100,000 in merchandise — plus free registration — to incentivize a crowd.

BY Jennifer N. Dienst August 24, 2020

Are Virtual Events Enough?

Competing for delegate attention has never been easy. Now, with the rise of virtual events, the power of connecting with audiences in-person is becoming clear. 

BY Chantal Sturk-Nadeau August 24, 2020

Virtual Experiences — the Next Best Thing in Destination Marketing

With in-person FAM trips and site visits out of the question at many destinations during the pandemic, CVBs and companies are connecting with customers by offering immersive virtual experiences.

BY Jennifer N. Dienst August 21, 2020

New Survey Finds 88 Percent of Attendees Are Open to In-Person Events

According to a just-published GES survey, while the majority of attendees said they are willing to attend a physical event, 65 percent demand some form of mitigation.

BY Michelle Russell August 20, 2020

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA