In a deeply and increasingly interconnected global landscape, the role business conferences play in the spread of information and ideas has grown all the more important, says foreign affairs columnist and PCMA Convening Leaders speaker Thomas Friedman.

You want people to register for your event, but are you unintentionally creating friction in marketing efforts, website, and registration process? Here’s how to simplify things.

Here’s how the American College of Emergency Physicians organized a digital event that prioritized professional production, education, research — and serendipitous encounters.

Gary Schirmacher said that he never expected to be heading up a startup, but his new role as CEO of Total Hospitality Industry Solutions offers new ways to demonstrate the value of the events industry.

Spoiler alert: the ugly Christmas sweater is here to stay.

Try these ideas to boost registration on for size.

According to a global survey of meeting professionals by American Express, small in-person events will return late in the year.

Physician leaders at a medical association offer lessons learned when remaking two in-person events into fully digital versions during the pandemic.

With Zoom fatigue plaguing attendees and lack of engagement scaring off sponsors of digital events, it’s time to step up your virtual game.

The American Academy of Pediatrics’ annual in-person National Conference and Exhibition puts on a show each year, mixing entertainment with content and bringing “emotion to science.” How did they accomplish that with their 2020 all-virtual event?

The most-viewed GIFs of 2020 reflect the year we’ve experienced and what matters to us most.

Short answer — the office of the future offers more flexible, fluid spaces that skew toward collaboration.