Event Strategy & Design
Too Many Bags Ordered for an Event?
PCMA’s Catalyst community suggests ways to donate any extra bags, putting them to good use.
Sustainability on the Menu at AIME
Not only were the food items served at an AIME Hosted Buyer Breakfast sustainable, its focus was on giving ‘back more than we take away.’
The Rise of Esports: Attracting Attendees, Sponsors, and New Venues
With a massive audience and demand for new venues, the fun of competitive gaming is becoming a serious business — and provides lessons for all kinds of event organizers.
In a Crisis, Can Your Meeting Go Digital?
For events whose attendance may be impacted by travel restrictions due to COVID-19, pivoting to a digital or hybrid approach may be a useful strategy. How the Water Quality Association quickly turned a F2F meeting into a two-day virtual event in the wake of a hurricane in 2018 provides an example.
This Event Community Wants to Talk About F*!#ups
The full name of FUN may offend some, but the movement to celebrate screwups resonates with many professionals and organizations seeking to eliminate the stigma of failure.
4 Event-Marketing Trends to Try Now
Doing the same old thing may just get you the same old results. Here are four fresh ideas for acquiring attendees.
The Kitchen Conference Is Making Culinary Careers More Accessible
The nonprofit Hot Bread Kitchen rolled out its inaugural Kitchen Conference in Brooklyn, New York, in November, extending its mission to create employment opportunities for women.
How One Organization Made Their Event Sustainable — From F&B to Sessions
The International Association of Conference Centers set out to make its 2019 Europe Knowledge Festival one of the first events to earn a new EIC Sustainable Events Standards.
How to Use Debate to Boost Audience Engagement
Events produced by the nonprofit Intelligence Squared U.S. (IQ2US) demonstrate that formal debates can boost audience engagement and sway opinions. But the format is more exacting than you might think.
Doing the Math on Exhibitor/Attendee Ratios
What’s the right number to aim for at an event with a mix of vendors and attendees? The PCMA Catalyst community weighs in.
The Trouble With Davos: World Economic Forum’s Delegate ‘Rankings’
As the World Economic Forum concludes this week, here are some unusual perspectives about the way it is organized and its outcomes.
Medical Meetings Embrace Wellness
How five medical event organizers are infusing wellness initiatives — from meditation rooms to healthy food options to doggy visits — into the on-site program for attendees who work in especially stressful environments.