Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Too Many Bags Ordered for an Event?

PCMA’s Catalyst community suggests ways to donate any extra bags, putting them to good use.

BY Convene Editors February 24, 2020

Sustainability on the Menu at AIME

Not only were the food items served at an AIME Hosted Buyer Breakfast sustainable, its focus was on giving ‘back more than we take away.’

BY Cristi Kempf February 19, 2020

The Rise of Esports: Attracting Attendees, Sponsors, and New Venues

With a massive audience and demand for new venues, the fun of competitive gaming is becoming a serious business — and provides lessons for all kinds of event organizers.

BY David McMillin February 13, 2020

In a Crisis, Can Your Meeting Go Digital?

For events whose attendance may be impacted by travel restrictions due to COVID-19, pivoting to a digital or hybrid approach may be a useful strategy. How the Water Quality Association quickly turned a F2F meeting into a two-day virtual event in the wake of a hurricane in 2018 provides an example.

BY Barbara Palmer February 12, 2020

This Event Community Wants to Talk About F*!#ups

The full name of FUN may offend some, but the movement to celebrate screwups resonates with many professionals and organizations seeking to eliminate the stigma of failure.

BY David McMillin February 12, 2020

4 Event-Marketing Trends to Try Now

Doing the same old thing may just get you the same old results. Here are four fresh ideas for acquiring attendees.

BY Kimberly Hardcastle-Geddes February 9, 2020

The Kitchen Conference Is Making Culinary Careers More Accessible

The nonprofit Hot Bread Kitchen rolled out its inaugural Kitchen Conference in Brooklyn, New York, in November, extending its mission to create employment opportunities for women.

BY Casey Gale January 31, 2020

How One Organization Made Their Event Sustainable — From F&B to Sessions

The International Association of Conference Centers set out to make its 2019 Europe Knowledge Festival one of the first events to earn a new EIC Sustainable Events Standards.

BY Jasmine Zhu January 30, 2020

How to Use Debate to Boost Audience Engagement

Events produced by the nonprofit Intelligence Squared U.S. (IQ2US) demonstrate that formal debates can boost audience engagement and sway opinions. But the format is more exacting than you might think.

BY Barbara Palmer January 30, 2020

Doing the Math on Exhibitor/Attendee Ratios

What’s the right number to aim for at an event with a mix of vendors and attendees? The PCMA Catalyst community weighs in.

BY Convene Editors January 23, 2020

The Trouble With Davos: World Economic Forum’s Delegate ‘Rankings’

As the World Economic Forum concludes this week, here are some unusual perspectives about the way it is organized and its outcomes.

BY Michelle Russell January 22, 2020

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