Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

A Show of Hands Can Make Video Meetings More Productive

Hand gestures are “the leading edge of our thoughts,” one author says, while participants of a recent study who used hand gestures in video meetings reported that they had a better experience, learned more, and felt closer to others in their groups.

BY Barbara Palmer September 30, 2022

Junk Kouture — Turning Trash Into Fashion Treasure

The founder of Junk Kouture is on a mission to reuse rubbish while simultaneously changing teens’ mindsets about themselves and the environment — and to set that all on the global event stage. 

BY Michelle Russell September 21, 2022

Pandemic-Caused Changes Strengthen Chicago Business Group

Executives’ Club of Chicago changed its membership model and event strategy during the pandemic — and found success. ‘We really leaned into our purpose,’ group’s CEO said.

BY Michelle Russell September 19, 2022

‘Hybrid Events Are Here to Stay’

How the American Society of Hematology is leaning into a strategy that attracts both virtual and in-person audiences.

BY Michelle Russell August 29, 2022

An Eco-Friendly Way to Repurpose Exhibit Foliage

After the 2022 New York International Auto Show crossed the finish line, 1,000 plants used in its exhibits were donated to local organizations to help green all five boroughs of New York City.

BY Casey Gale August 12, 2022

Prescribing a Hub-and-Spoke Approach

A medical conference in Italy was broadcast from a main studio to more than a dozen sites throughout the country, giving participants both a broad and localized learning experience.

BY Michelle Russell August 4, 2022

Meetings and Your Brain: Drawing a Joy Connection

In an experiment, a meeting session using the Piccles online drawing platform generated the greatest amount of happiness, validating research that connects drawing to decreased stress.

BY Barbara Palmer August 2, 2022

When Your Supply Chain Is Human

SA Expeditions, a travel company with a social-responsibility focus, has a different take on what it means to be sustainable.

BY Michelle Russell August 1, 2022

Navigating Rising AV Costs for Events: ’It’s Not 2019 Anymore’

Skyrocketing travel and equipment costs and a sudden talent shortage — pandemic-prompted trends have made affordable audiovisual services a challenge since the return of face-to-face events. Event organizers and suppliers talk about their pain points, how to mitigate costs, and the importance of communication.

BY Casey Gale July 29, 2022

How to Deal With 7 Curveballs Thrown at Event Organizers

Planning large conferences has gotten even more complicated. The pandemic and the subsequent Great Resignation have greatly reduced the number of skilled workers in hospitality and related industries. Here are seven areas to take into consideration.

BY Dave Lutz, CMP July 27, 2022

Vienna Venture that Helps Elderly Bakers ‘Learned From Scratch’

The social enterprise in Austria’s capital will share its recipe for success over the last 10 years, including thriving during the pandemic, at Convening EMEA.

BY Michelle Russell July 21, 2022

Corporate Retreats: The Offsite is Back On

The shift to remote work puts an emphasis on the ‘retreat’ part of corporate gatherings.

BY Jennifer N. Dienst July 18, 2022

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