Business of Events
Advice for Planners Forced to Guess Who’s Coming to Dinner
Here are some recent tips from planners on the PCMA Catalyst forum on how to more reliably estimate numbers for F&B events.
What to Do About Fake and Predatory Conferences
Is there a solution for putting an end to fake and predatory conferences? Professors, meeting professionals, and more weigh in with their own experiences.
How One Conference Sponsor Achieves High ROI
One sponsor at the Wound, Ostomy and Continence Nurses Society medical conference has experienced a consistently high ROI for eight years. The meeting manager shares how they did it.
Reinventing the Health-Care Conference
The Manova summit debuted in 2018 as an experiment in changing conversations about the future of health care. With the second annual summit underway, here’s a look at how organizers are leaning into lessons learned last year.
Getting Buy-In for Green Events
Mercedes Hunt, the founder and owner of Map & Compass Consulting, is a passionate advocate for event sustainability. Years of experience, as well as years of academic research, have revealed
Two New City Partnerships Seek to Improve Tourism and Events
Two recent city partnerships — Ottowa and The Hague, and New York City and Berlin — will create new opportunities for tourism and business events.
Car Wash Show’s Shiny, New Approach to Event Marketing
At 9,500 participants and 400 exhibiting companies, The Car Wash Show 2019 was International Carwash Association’s (ICA) largest show ever. It didn’t get there by staying stuck in neutral.
Will Apple Change Your Attendees’ Expectations About Content Costs?
Apple’s new streaming services — launched at the company’s event Tuesday— could make consumers expect all streamed content to come at a bargain price.
Hotel Fees Under a Legal Microscope
A recent lawsuit filed in D.C. alleges that consumers are misled into thinking that hotel rooms are cheaper than they actually are, once resort and similar fees are added in at checkout. Does it have legal merit? Are the fees becoming more widespread? What can planners do?
‘A Watershed Moment for the Travel Industry’
“There is indisputable evidence of travelers’ preferences for destinations and travel companies that are committed to sustainability,” said Laura Mandala, CEO of Mandala Research, and a former member of the U.S. Department of Commerce Travel and Tourism Advisory Board.
A Five-Borough Business Events Strategy for Overtourism
To spread the wealth of business travelers, NYC & Company has been working to educate event organizers on opportunities offered by the rest of the city.
4 Reasons Why Global Tourism is Skyrocketing
“Coping With Success: Managing Overcrowding In Tourism Destinations,” a report published by the World Travel & Tourism Council in December 2017, identified four major drivers of the increase in global tourism.