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Making Online Communities Thrive
An ‘excellent association membership benefit’ can keep the conversation going year-round.
Events, Publications Spur an Association’s Growth
Middle East Council of Shopping Centres CEO David Macadam shares his strategy.
Looking at the Future of Face-to-Face
As meetings and events evolve, the PCMA Education Foundation is supporting the German Convention Bureau’s efforts to predict the next era of engagement.
An Audio-Only Approach to Digital Engagement
Reaching an audience doesn’t have to require being on camera. Twitter is launching a new live-streaming feature for your ears only.
In Search of ‘Stickiness’
Tips can help planners build authentic connections.
Capturing the Magic
Eventify’s Stu Katzen says use immersive storytelling to amuse and excite audiences.
Flipping Everything You Know About the Customer Experience Upside Down
Looking to create a bigger impact with your next marketing campaign? A tiny restaurant in Maine may offer some inspiration.
Our Reading Brain
There’s growing evidence that our reliance on onscreen reading is hindering our comprehension and ability to connect with others.
DEI Spotlight: Breaking Up With Bite-Sized Content
As HP aims to connect with online viewers, the IT company is ditching the standard shorter-is-better mindset and developing programming that feels more like traditional television. As organizations develop digital-engagement
DEI Spotlight: Using Torture — Yes, Torture — to Elevate Digital Engagement
When HP invites at-home viewers to be part of the action at an event, it turns to a surprising question: How do you want to inflict pain on the people on stage?
Fan Convention Creates Virtual VIP Solution
After an actor canceled his appearance at a popular comic convention near Chicago, organizers are improvising with a digital solution to satisfy attendees. “Outlander” actor Sam Heughan will appear at
Game On
Why event planners should pay attention to esports