Webinar: Understanding “Digital First” Event Production

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While many industries have struggled to go online in the wake of the COVID-19 pandemic, esports is experiencing a massive boom as they return to their roots as a digital-first event ecosystem. Drawing on a mix of academic theory and real-world examples, Gary Gonzalez will explain how emerging technology and dramatic shifts in audience consumption habits have created a billion-dollar online industry. Attendees will walk away with an understanding of what esports are, how they engage their audiences in a digital-first ecosystem and what it means for event professionals in a changing world.


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PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:53:08
  • Date: 07/14/2020
  • Speaker:

CMP Certification

  • EIC Status: Submitted
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1.0

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