January/February 2022

Cover illustration by Ben Lewis Giles

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How This Groundbreaking Event Professional Remains an Eternal Learner

Yolanda Simmons Battle, senior manager, meetings at AHIMA and one of this year’s PCMA Groundbreaker Award nominees, shares how she has found success through asking questions, listening, and bringing her own seat to the table so others can follow.

BY Casey Gale January 31, 2022

The Right Place at the Right Time

A 76-year-old Chinese American volleyball tournament took a second look at a second-tier city — illustrating what can happen when the values of a destination and an organization align.

BY Barbara Palmer January 29, 2022

Equestrian Equity at Eventing Association Annual Meeting

The United States Eventing Association (USEA) returned to an in-person annual convention in 2021 for the first time since the start of the pandemic, and diversity, equity, and inclusion was on the agenda.

BY Casey Gale January 27, 2022

The COVID-19 Testing Conundrum

Many experts now say that frequent, daily rapid tests are a superior approach to safer travel and gatherings, but for event organizers scarcity and high costs stand in the way.

BY Jennifer N. Dienst January 27, 2022

7 Hub Spaces to Meet Your Attendees’ Needs

For years, high-tech conferences have designed innovative hub spaces to engage and nurture their top customers. While some of the elements in these areas can be costly to implement, creating a town-square-like experience can help bring your participants together and grow your community.

BY Dave Lutz, CMP January 24, 2022

Thinking Creatively When Planning a Virtual Event

How can organizations design an engaging digital event at a time when many attendees crave in-person interactions? The European Society of Paediatric and Neonatal Intensive Care (ESPNIC) delivered that and more.

BY Casey Gale January 24, 2022

Lessons Learned Doing Business During a Pandemic

Akshar Patel, vice president of conventions for AAHOA and one of this year’s PCMA Groundbreaker Award nominees, shares how COVID-19 has allowed him to “learn and sharpen” his skillset as an events executive.

BY Casey Gale January 20, 2022

How to Build an Event Crystal Ball

The best way to predict the future is to pay attention and be prepared for the “what if?”

BY Beth Surmont January 14, 2022

Meetings and Your Brain: How to Turn a Digital Audience Into a Community

Facilitator Priya Parker explains why establishing a sense of togetherness for participants should be the first step for online and hybrid events.

BY Barbara Palmer January 13, 2022

At Expo 2020 Dubai, All Roads Lead to Al Wasl

The plaza and giant dome create an open-air lobby that doubles as the world’s largest 360-degree projection theater and connects all corners of the Expo 2020 Dubai’s massive 1,083-acre campus.

BY Jennifer N. Dienst December 30, 2021

How Long Beach, CVB Came Together to Help Migrant Children

‘Honestly, They’re Kids,’ Said CEO of Long Beach Area’s CVB on why the community rallied to soften the experience for migrant children living in a temporary shelter. 

BY Barbara Palmer December 30, 2021

Getting Back to Face-to-Face Events

After false starts and months of virtual experiences, in-person events are returning. Here’s what organizers of three physical events held in the second half of 2021 learned. 

BY Kimberly Hardcastle-Geddes December 30, 2021

Planner Reinvents Herself as Event Tech Account Exec

After more than a decade spent working in event organizing roles, Megan Martin recently made the leap to the supplier side of the industry by joining event software company JUNO.

BY Casey Gale December 13, 2021

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