September 2018

Cover illustration by Malina Omut

digital edition

How to Meet in a Museum

The 21C Museum Hotel in Oklahoma City mixes whiteboards, paintings, and one-of-a-kind experiences.

BY Barbara Palmer September 4, 2018

‘A Day of Reckoning’

A look at how some events really are changing the world.

BY Michelle Russell September 4, 2018

Looking Ahead: Let’s Be Fierce

How do we make our workplaces more inclusive? We can start by having real conversations.

BY Sherrif Karamat September 4, 2018

‘We’re Making Tremendous Ground’

Caesars Entertainment Vice President Lisa Messina says she is pleased by the advances made by women leaders — and is working toward even greater gains in the future.

BY Cristi Kempf September 4, 2018

Level Playing Field

Women can be grateful for what they have — while demanding what they deserve, says retired soccer star and equal-pay advocate Abby Wambach.

BY Barbara Palmer September 4, 2018

Kids Helping Kids

For attendees who brought their children to Anaheim — home to Disneyland — for Destinations International Annual Convention, a community-service project gave kids an opportunity to learn about the value of helping others.

BY David McMillin September 4, 2018

Two Schools of Thought About Email

In email marketing, less is more. Here are two minimalist approaches, each taking an opposite tack.

BY Kimberly Hardcastle-Geddes September 4, 2018

Are Blogs Passé?

According to the latest research, blogs are still a viable platform for pull marketing. Here’s how to leverage them.

September 4, 2018

Shopping for Ideas at Retail Trade Shows

As retail trade shows rethink the exhibit-floor experience, they offer lessons for everyone.

September 4, 2018

3 Global Events That are Making a World of Difference

We spotlight three global events demonstrating how it takes many villages to raise up society.

BY Michelle Russell September 4, 2018

ISTM Takes ‘More Global Approach’ with Migration Health Conference

How a society traditionally focused on keeping business travelers and overseas vacationers healthy came to organize a conference addressing one of the world’s biggest challenges — tending to the health needs of refugees and the communities that host them.

BY Michelle Russell September 4, 2018

This Is Your Brain on Events

We think that we make decisions based on logic, but unconscious influences affect our behavior and judgment, says behavioral scientist Charlotte Blank. Understanding that represents a ‘whole new world of opportunity’ for event design.

BY Barbara Palmer September 4, 2018

Seven Days in South Korea

On a recent fam trip sponsored by Korea Tourism Organization, we explored both the new and old Korea, and saw everything from pagoda temples to K-Pop performances.

BY Jennifer N. Dienst September 4, 2018

Atlantic City Is Dealt a Fresh Hand

After years of struggles, Atlantic City’s future looks bright and sparkly with the opening of two new hotels.

BY Casey Gale September 4, 2018

‘Give Yourself a Full Plate of Work’

Jenny Abreu, CMP, Owner, Forever Etched Events, LLC on her next big career goal, and her advice to young meeting professionals.

BY David McMillin September 1, 2018

What Drives Attendees to B2B Exhibits?

CEIR releases a new series of reports off ering insights into attendee behavior for B2B exhibition organizers.

August 29, 2018

Collaborating Across Borders for Border Security

Tony Smith, chair of the less-than-a-year-old International Border Management and Technologies Association (IBMATA), on the association’s inaugural conference, and why collaboration is a main focus.

BY Michelle Russell August 27, 2018

6 Tips for Better Staff Meetings

Want to make your meetings more productive? Follow these six steps provided by Lucid Meetings founder and author J. Elise Keith.

BY Casey Gale August 22, 2018

The Spark: Five Ways to Ask ‘What If?’ About Your Meeting

What if? That one simple question can unlock your creativity. Here’s how to apply it against five key dimensions of your events.

BY Don Neal August 22, 2018

Here’s How Gen Z Looks at Data — and What It Means for Your Strategy

As event organizers look to collect data from the next generation of participants, they must overcome a challenge much bigger than API integration: They will need to earn their trust.

BY David McMillin August 22, 2018

‘The Conversation Is the Relationship’

PCMA Convening Leaders 2019 speaker Molly Breazeale on what it means to have ‘fierce’ conversations, and how they have the power to profoundly change your relationships at work and home.

BY Cristi Kempf August 22, 2018