May 2017
Virtual reality has finally arrived. And destinations and venues are getting increasingly creative about using it for 360-degree tours, high-flying site visits, and more. Grab your headset and take a look.
Cover illustration by Mike McQuade/Morsa Images/Getty
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A before-and-after look at the Institute of Internal Auditors International Conference, held in July in Sydney, Australia
A New Eventbrite Report Teaches You How To Better Utilize Email Marketing
Email is a vitally important and frequently overlooked tool for event marketing.
Clean-Sport Movement: Inside World Anti-Doping Agency’s Annual Symposium
WADA monitors illegal performance-enhancing drugs in athletics more than just every four years when the Summer Olympics come around.
Forging Deeper Connections With Destination Marketing Organizations
How planners can leverage relationships with DMOs to create better meetings.
‘Conferences Are a Business for the Future’
Inma Martinez is one of the world’s leading digital-media strategists. At the PCMA European Influencers Summit next month, she’ll explain how, in an increasingly high-tech world, conferences help reinforce what makes us human.
NYU Entrepreneurship Professor Luke Williams On How To Fight ‘Innovation Fatigue’
What could possibly be left to say about disruption? For one thing, according to innovation professor Luke Williams: ‘We’re far too obsessed with problem-solving in America.’
How To Minimize Unconscious Bias At Your Meeting
Our brains are hard-wired to favor certain categories of people while doubting others. It’s called unconscious bias. How does that play out at meetings — and what can you do to minimize it?
How Jacuzzi Mixes Business With Bubbles at Its International Dealer Conference
Jacuzzi’s annual dealer conference was a lot of fun and not much else. Then the hot-tub company decided to turn on the jets on its business content.
How the NAMM Show Makes a Lasting Impact on Elementary Students
Every year, NAMM Show volunteer offer music instruction at an Anaheim elementary school — part of a partnership that’s helped the school district retune its music program.
4 Ways To Personalize a Large Meeting
Can a conference for hundreds or thousands of attendees capitalize on the mass-personalization trend — making it seem like a program for one?
Behind the Scenes: Civility Under Siege — How to Encourage a More Inclusive Meeting Environment
The incident with United Airlines suggests that we are moving away from what our society needs most — and what face-to-face events should do best.
The Clarity Money App Can Help You Manage Your Personal Budget Seamlessly
‘Seeing how all of those smaller charges add up really made me think about what was important versus what I could cancel.’
David Cusack
‘First and foremost, I learned to be a problem solver while being calm under pressure.’
Taking Aim at Empathy
Why psychologist Paul Bloom thinks our emotional natures have been oversold, and how too much of a good thing can steer us wrong.
Find the Spirit of the Lost Generation in the Renwick Hotel’s Gertrude Stein Suite
A room is a room is a room is a room.
How RSA Keeps Their Annual Flagship Event Fresh
The network-security company is responding to the growing global interest in cybersecurity with innovative educational sessions.
New Research Considers Human-Centered Meeting Design
‘Purposeful Meetings’ research initiative is multidisciplinary deep dive into human behavior and meeting design.
Why Face-to-Face Events Are Critical In Today’s Complex and Changing World
Now more than ever, we need live events to help us engage with new ideas and different walks of life.