When building event-marketing campaigns, there are several ways to segment your audience and customize the times you reach out to specific groups. And sometimes, speaking to your entire prospect database just makes the most sense.

The travel and hospitality industries are already using blockchain. What’s its potential for business events?

Gathering people together is an act of ‘transformative leadership,’ says Priya Parker, the author of “The Art of Gathering. “Always, always start with purpose.”

It may be tough to negotiate in a sellers’ market, but hotels don’t hold all the chips. Successful negotiators share their tactics for reaching a fair deal.

Every year, the Tolkien Society — an educational charity, literary society, and international fan club — hosts scholars, fans, students, and members from around the world at the University of Oxford for Oxonmoot, a celebration of author J.R.R. Tolkien’s works, including “The Lord of the Rings” and “The Hobbit.”

Sometimes it pays to switch or abandon negotiating partners. Here’s how three planners do it.

Bloomberg built a sold-out event focused on the ways data science can make the world a better place.

Study to mark organization’s 55th anniversary estimates $53.6 billion has been spent on meetings over the last five years alone.

Experts share what works and what doesn’t.

Your colleagues are on the move, find out who is going where. PCMA People on the Move – Oct 30 2018

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