Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

The Meat of the Meeting

The National Association of Realtors Dropped the Bells and Whistles for the Sake of Better Content

March 1, 2017

Incubating Collaboration

The Optical Society’s Incubator program fills a niche by creating meetings for new and emerging topics.

BY Barbara Palmer March 1, 2017

Design-Your-Own Name Badges

Low-tech can be high impact when it comes to creating personal experiences.

BY David McMillin March 1, 2017

Convene’s 26th Annual Meetings Market Survey

Still trending upward, but at a slower pace than last year.

BY Michelle Russell March 1, 2017

Inside Biofabricate, Where Fabric is Created From Life

Inside Biofabricate, where designers use biological materials to make clothing, utensils, electronics, and more.

BY Christopher Durso March 1, 2017

Finding Workarounds for Attendee Quirks

EMS physicians don’t like to take their seats. Utility commissioners don’t always show up for lunch. How do their meeting planners cope?

BY Corin Hirsch February 27, 2017

A Conversation With SXSW’s Mike Shea

Mike Shea, executive director of SXSW in Austin, has been part of its planning for most of its 30-year history. At the core of the massive music, film, and technology festival, Shea told PCMA, is business.

February 21, 2017

What the Travel Ban Could Mean for Scientific Meetings

Scientific innovation requires global collaboration, say the co-signers of a letter opposing President Trump’s travel ban. ‘You shut the door to any particular group of people, and the world may look very different 40 years later.’

BY Christopher Durso February 21, 2017

A Playful Approach to Community Service

See what happens when members of the American Academy of Orthopaedic Surgeons come together in a project tied directly to what they care about — and that also leaves something behind in the communities where they meet.

BY Barbara Palmer February 20, 2017

Silence Really Is Golden

Research shows that short periods of quiet time help us process our experiences. Here’s what that means for events.

BY Michelle Russell February 17, 2017

A Few Tweaks Can Work Wonders for Meetings

More than 1,200 people participated in the 128th Annual Meeting of the National Association of Regulatory Utility Commissioners (NARUC) last year, which was held Nov. 13–16 at the La Quinta

BY Barbara Palmer February 15, 2017

Because Everybody Could Use a Nap

Casper Mattresses’ ‘snooze room’ is an event sponsor’s dream

BY David McMillin February 9, 2017

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