Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Breakout Room of One’s Own: Medical, Scientific Groups Creating Meeting Spaces

Medical and scientific organizations are creating their own purpose-built conference facilities — both to host their own programs and generate revenue from other groups.

January 3, 2017

How to Put Remote Attendees in ‘Middle of the Action’

Jennifer Kingen Kush, DES, explains how the Digital Experience Institute creates engagement for online attendees at Convening Leaders LIVE.

BY Convene Editors January 3, 2017

How Future of Storytelling Can Change Ways We Meet

New York City’s Future of StoryTelling Summit explores how cutting-edge technology puts audiences at the center of the action. And asks the question: Isn’t that where meeting participants belong, too?

BY Barbara Palmer January 3, 2017

Where Kellie Shevlin Got the Inspiration for Craft Beverage Expo

Kellie Shevlin, CEM, co-founder and executive director of the Craft Beverage Expo, Washington, D.C., talks about her career path and gives young professionals in the business events industry some advice:

BY Corin Hirsch November 30, 2016

How Do You Handle Special-Meal Requests?

With a growing number of special-meal requests, meeting planners are getting creative to accommodate the needs and preferences of attendees with food allergies or lifestyle and religious dietary restrictions.

BY Corin Hirsch August 31, 2016

A Very Short Guide to Brain-Friendly Meetings

Our brains develop to retain information that seems important and to block out what seems like noise. Here’s how to get — and keep — your attendees’ attention.

BY Barbara Palmer September 28, 2015

How to Make a Memorable Exit

If you’re not thinking about how to end your meeting or event in an emotionally powerful way, you are missing a big opportunity.

BY Barbara Palmer September 28, 2015

Can Attendees Improve Acoustics at Meetings?

Cognitive scientist Josh Mcdermott on why people hear what they do — and why the auditory conferences he attends often have terrible acoustics.

BY Corin Hirsch May 1, 2015

How to Create Good Sound Design in Open-Air Spaces

Audio engineer Steve Bush takes on identifying sound leakage, controlling Reverberation, and finding the right expert.

BY Michelle Russell May 1, 2015

How One Planner Performed Reconstructive Surgery On A Meeting

Planner Tina Squillante took a standard classroom-style medical meeting and, by applying lessons she learned at PCMA Convening Leaders, blew it out of the water. This is how she did it.

BY Barbara Palmer June 4, 2014

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA