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Technology may be transforming plenty of pieces of the attendee experience, but it’s not the only solution when it comes to personalization. “Technology is a great way to better understand your audience and present options in a very personalized Sharon Fisher, CEO of team-building event company Play With A Purpose. “But once you’re there, it’s about creating a personal experience, and technology can’t always accomplish that. The on-site experience is where a low-tech approach can create some really high-impact individualized results.”
That can start as soon as attendees arrive at the registration kiosk. At a recent Society for Incentive Travel Excellence (SITE) event, attendees had opportunities to put their own spin on a conference standard: nametags. Rather than printing off pre-designed badges, attendees designed their own. “Nametags are a wasted use of real estate at conferences right now,” Fisher said. “Changing the approach to nametag design can create a new level of relationship-building for attendees. By letting attendees infuse a new level of personal creativity on their nametags, you can set a whole different tone and flavor for the experience.”