Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

So. Many. Emails. and Other Things That Planners Don’t Like About Their Jobs

Convene’s Salary Survey asked readers what they liked least about their jobs. Do long hours, stress, or difficult co-workers sound familiar?

BY Barbara Palmer June 6, 2018

This Event Emcee Is a Student of Digital Engagement

As more event organizers aim to reach more at-home viewers, one master of ceremonies recognizes that she must also be a master of live-streaming.

June 1, 2018

How to Get More Out of Your Registration Data

The registration system for a real-estate company’s annual conference seamlessly integrates with its other platforms and offers valuable insights about prospective attendee behavior.

BY Michelle R. Davis June 1, 2018

Injecting New Life Into a Scientific Conference

At a reimagined medical conference, acrobats, massage chairs, and wellness elements are all part of the program.

June 1, 2018

A Place Where Ideas Can Pop

The Scarman Training and Conference Centre is designed to get creative juices flowing.

BY Casey Gale June 1, 2018

How to Make Your Conference Welcoming to All

Honest feedback from some attendees on how they felt less than part of the community at Risk Management Society’s 2017 conference led to new inclusivity initiatives at this year’s event.

BY Casey Gale May 31, 2018

‘We Can’t Sit By and Close Our Eyes.’

PCMA Community Advocate of the Year finalist Ken Sien on combatting human trafficking through awareness and education.

May 31, 2018

‘There’s a Lot of Potential for Quick Action.’

When Hurricane Harvey struck last year, PCMA Community Advocate of the Year Finalist Rachael Riggs had to think on her feet, spurring a grassroots volunteer effort through unexpected means — by creating an Amazon wish list.

May 31, 2018

6 Good Reasons for Creating a Multi-Hub Digital Event

There are lots of reasons why organizations are expanding their digital events to include multiple hubs. Here are six of them.

May 30, 2018

Denise Lee Yohn: What Great Brands Don’t Do

There’s one thing that great brands don’t do, according to brand strategy expert and PCMA Education Conference speaker Denise Lee Yohn.

BY Cristi Kempf May 29, 2018

DEI Tech Spotlight: Making Better Decisions With Better Data Management

As event organizers deal with a massive mountain of information, Cendyn aims to help them climb to the top for a better view of all that data.

BY David McMillin May 28, 2018

IACC Report on the Meeting Room of Today and Tomorrow

IACC’s just-released 2018 Meeting Room of the Future Report spotlights how event venues are helping organizers create memorable attendee experiences.

BY Michelle Russell May 23, 2018

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA