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Event Strategy & Design
3 Trends for the Future: Earth as a Stakeholder, Accessible Commerce, and Revolutionary Rest
Managing Editor Casey Gale examines three trends from Wunderman Thompson’s annual “The Future 100” forecast and how they connect to the events and hospitality industries.
Transforming Your Events Business Model
At a Convening Leaders 2023 session, three event leaders shared how their business model has evolved to include digital opportunities.
3 Trends for the Future: Zero-proof Lifestyles, Supercircular Design, and Rewirement
Senior Editor Jennifer N. Dienst examines three trends from Wunderman Thompson’s annual “The Future 100” forecast and how they connect to the events and hospitality industries.
Business Events and Air Travel — a Climate Conundrum
At a sustainability session at PCMA Convening Leaders 2023, a climate scientist and a panel of events professionals grappled with how to address the business events industry’s largest single contributor to global warming.
Finding Event Registration Patterns
One group of planners shared their registration pickup data for their 2022 events vs. their pre-COVID events to identify trends that may continue in the short term.
Back to the Future: Revisiting Event Planner Predictions From 2012
A decade ago, a group of meeting planners predicted what the year 2022 would look like for the business events industry. They weren’t too far off base.
A Master Class on Forgiveness — and How to Hold a Virtual Session
The inaugural Global Scientific Conference on Human Flourishing was held entirely online, attracting 4,000 viewers. Here’s how one session kept participants engaged.
The Transformation of Business Events
What event organizers have learned about what their audiences want now.
Medical Society Finds Success by Getting Uncomfortable
After taking a chance on a new format during the pandemic, The Aesthetic Society is reaping the rewards of taking more risks with its annual conference in 2023.
Science Group’s Hybrid Meetings Improve Access and Affordability
The Genetics Society of America’s hybrid format, pricing structure, and content strategy gives global participants a chance to share the science.
Event Organizers Need Some New Measuring Sticks
Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.
Finding the ‘Sweet Spot’ for Anesthesiologist Group’s Annual Meeting
In November 2020, the American Society of Anesthesiologists took its annual meeting entirely online. Here’s what its digital event strategy looks like now.