The biggest brands worked hard to turn browsers into buyers on Black Friday and Cyber Monday. Here’s how you can adapt their strategies to your efforts to attract more attendees.

Move over, Millennials. Event organizers need to be thinking about how to engage the next generation.

The PCMA Convening Leaders 2019 featured speaker and marketing guru would like organizers to think about that question in terms of their events.

When building event-marketing campaigns, there are several ways to segment your audience and customize the times you reach out to specific groups. And sometimes, speaking to your entire prospect database just makes the most sense.

The travel and hospitality industries are already using blockchain. What’s its potential for business events?

What’s the right strategy for student members at your organization and for those who attend your events? Here’s my lesson plan.

The mega retailer stepped up with a sponsorship activation that will last a while — at least as long as flu season.

Looking to attract attendees from outside the U.S. to your event in the States? Here’s a three-stage strategy to consider over the course of a year.

Facilities that cater to medical meetings requiring cadavers and demonstrations of cutting-edge procedures are cropping up — offering a remedy for some of the headaches associated with planning hands-on health-care events.

How the meetings industry is responding to homelessness.

How Falling Walls, the International Conference on Future Breakthroughs in Science and Society, creates an atmosphere where participants collaborate on solutions to the world’s thorniest problems.

We spotlight three global events demonstrating how it takes many villages to raise up society.