Content marketing has grown by leaps and bounds over the past five years, but too few event organizers are fully embracing its potential. Here are four ways to build a conference narrative from content-marketing expert Jay Baer.

C2 Montréal built a reputation as one of the most innovative business conferences in the world by focusing on creating attendee connections. Now, its founders are building a network to extend the C2 experience worldwide.

A new model for pop-up dinners pairs meals with challenging and inspiring discussions. Can they find a home at meetings and conferences?

Social media is the place to grow your community — and here’s how to create a strategy to attract and engage the right audience.

MGM Resorts International — which has established a special fund for victims of last week’s shooting — will hold a press conference shortly after IMEX America opens on Tuesday. Its theme will be one of support and unity in the events industry.

C2 Montreal, one of the most transformative of business events, starts its planning every year with a blank canvas.

VisitDallas’ first-of-its-kind diversity and inclusion team tailored services for the American Council of the Blind’s annual conference, held in Dallas in 2015.

How do you impress destination-marketing executives with a takeaway that speaks to a destination?

‘Purposeful Meetings’ research initiative is multidisciplinary deep dive into human behavior and meeting design.

This event gathers leaders, creatives, and curious minds together for a two-day immersive experience.