Join us for a fast-paced dive into 30 great revenue-generating ideas for your meetings. Whether it’s a completely new concept, or an update to an old favorite, you’ll find something here you can quickly implement and cash in on.
The goal of this program is to get you to think about negotiating differently, improving your negotiating skills by using the three Cs: convince, collaborate and create. This highly interactive program is designed to teach you how to apply these skills to everyday dealings both internally and externally.
One of the most challenging and under-taught skills in the Western business world is negotiation. Leonie will help you learn how to negotiate with knowledge and confidence using a set of highly successful strategies that were developed from ancient Chinese wisdom, known as the 36 Chinese Strategies.
The latest edition of American Express Meetings & Events’ annual Global Meetings and Events Forecast suggests that rising group rates for hotel rooms and increasing airfares will result in tight budgets in 2018, even as the industry continues to grow.
The emergence of digital events signified a shift in how participants engage with our organizations. This session deconstructs the PCMA ROI report that directly tracks revenue and membership engagement secured through digital events pipelines.
The overall cost of sending delegates to meetings and events around the world is expected to rise by 3.7 percent next year, according to Carlson Wagonlit's 2018 Meetings and Events Future Trends report.
Think about how you measure your events’ strategic goals. Sparks strategists Lisette Sheehan and Lyndsay Merbach will give you tools for developing a meaningful measurement framework going beyond ROI to view the overall event impact.
Data intelligence and risk management expert Bruce McIndoe will put you in the midst of a crisis situation and test how you’d react to a real data breach. Learn how to ensure your participant data is protected so you’re not tomorrow’s headline.
Want access to all of PCMA’s cutting-edge sessions and research?
Subscribe annually or monthly to access on demand Convening Leaders, Education Conference, webinars, research and other exclusive content.
100+ Convening Leaders and Education Conference Sessions
Get insights on negotiations, meeting design, the latest tech trends, and strategically managing events.
Earn & Learn
Maintain your professional certifications with our industry-leading content for CMP and CASE in one convenient location.
30+ PCMA Webinars On Demand
Get the latest on technology, marketing, “how tos” and trends to push your events to the next level.
Checklists and Templates
From Risk Management, to room sets, PCMA provides you with the resources you need to get the job done.
Not available for purchase at this time
This course is currently not available for purchase. Please check back soon!
CASE Online Course
What is CASE?
The Certified Association Sales Executive 10 module online course is an interactive, self-paced, certificate course that fills your knowledge gaps, builds your business acumen and teaches you how to become an association mastermind. Discover how to anticipate the needs of your clients and be perceived as a partner, not just a vendor.
Each of the first 9 modules features a self-assessment quiz to test your knowledge and ensure you have retained the course material
Modules 2-10 lead you through the steps to build an effective Account Plan for a client of your choosing; through research exercises and a SWOT Analysis you’ll identify opportunities on how you can best partner with your customers in the future
The course culminates with you presenting your strategic solutions to your target client and then guides you through a goal setting exercise you can apply to your future endeavors
After completing all ten modules, you’ll earn a CASE® certificate and 70 Clock hours
Includes online course exam and review
Professional Meeting Management® 6th Edition relevant chapters
Principles of Association Management 4th Edition textbook
Business Event Bootcamp
Take the next step to becoming an Event Producing rock star!
The strategies critical to keep business events vibrant, compelling and successful are constantly changing. Enter, the PCMA Business Event Bootcamp.
This online and self-paced event course is designed to give you and/or your team unlimited access to the latest trends and critical information for successful event planning.
Earn approved CE toward your CMP and CAE
Each module can be purchased separately for a customized learning program
Cost effective solution, built for your busy schedule
How can a team benefit?
Some corporations or associations don’t have the luxury of in house training that keeps their teams up on the latest success strategies for events. What happens after training is just as important as what happens during training.
Each module in the Business Event Bootcamp training program comes with a facilitator’s guide for team leaders. This guide is designed to help you navigate your team through each lesson and reinforce learning in the days and weeks following the training courses. Within each guide, you’ll have access to practical activities, reflection questions, and tools to take your team deeper into the course content and facilitate on-going conversations on the topics covered.