Webinar: Update Your Sponsorship Model: Monetizing Live & Virtual Events

Part two of this two-part webinar will explore the strategies for updating your event model in light of the current climate. Meg Fasy will walk you through how to develop sales inventory that can be segmented and included into a number of different packages, which can then be sold to potential sponsors.

Webinar: Update Your Sponsorship Model: A Strategic Approach to Live & Virtual Sponsorships

We’ve all been asked to make the leap to virtual events with unprecedented speed, and while virtual events can augment the reach of physical events including conferences, trade shows, and annual meetings how can you monetize these events. Part one of this two-part webinar will explore the strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. Meg Fasy will walk you through how to develop sales inventory that can be segmented and included into a number of different packages, which can then be sold to potential sponsors.

Webinar: Getting the Sequence Right: Strategy, Design, Budget!

Following the traditional model of locking in a budget before exploring design and strategic ideas can result in business events feeling the same year over year. Break the cycle by exploring a mindset and methodology that places strategy and design before final budgeting decisions. Discuss how this approach fosters the creation of unique event experiences that are not only strategically aligned, but also budget friendly.

Why to Stay Loyal

Responding to a recent Communique article on hotel loyalty programmes, CWT’s Nina Gomez says such schemes have benefits. But do your homework.

A Seat at the Table

Business events exec Ivo J. Franschitz offers a look at ways to fix the cost/value conundrum.