A Seat at the Table

Business events exec Ivo J. Franschitz offers a look at ways to fix the cost/value conundrum.

In Search of ‘That Magical ROI’

A new white paper offers real-life examples of how medical meeting organizers have demonstrated the value of participating in their event to exhibitors.

Webinar: 30 Revenue-Generating Ideas in 40 Minutes

Join us for a fast-paced dive into 30 great revenue-generating ideas for your meetings. Whether it’s a completely new concept, or an update to an old favorite, you’ll find something here you can quickly implement and cash in on.

Webinar: 30 Revenue-Generating Ideas in 40 minutes

Join us for a fast-paced dive into 30 great revenue-generating ideas for your meetings. Whether it’s a completely new concept, or an update to an old favorite, you’ll find something here you can quickly implement and cash in on.

Webinar: “Tame the Tiger” – The Art of Negotiation

One of the most challenging and under-taught skills in the Western business world is negotiation. Leonie will help you learn how to negotiate with knowledge and confidence using a set of highly successful strategies that were developed from ancient Chinese wisdom, known as the 36 Chinese Strategies.

REBROADCAST: Proving the Power of Digital Events with Data

The emergence of digital events signified a shift in how participants engage with our organizations. This session deconstructs the PCMA ROI report that directly tracks revenue and membership engagement secured through digital events pipelines.