A Seat at the Table
Business events exec Ivo J. Franschitz offers a look at ways to fix the cost/value conundrum.
Foundation Findings: More Attendees Are Paying Their Own Way to Get to Trade Shows Than You May Think
New research reveals that plenty of attendees are opening their own wallets to cover the cost of participating in B2B trade shows. Those personal expenses put more pressure on organizers to make their experiences worth the price tag. Attending a trade show comes with a long list of expenses: airfare, hotel, meals, registration fees, and
In Search of ‘That Magical ROI’
A new white paper offers real-life examples of how medical meeting organizers have demonstrated the value of participating in their event to exhibitors.
Six Ways Medical Meetings Are Proving Their Value To Exhibitors (White Paper)
Medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge.
Should Event Organizers Make Registration Discounts More Mysterious and Fun?
More travelers are uncovering exclusive, personalized savings opportunities at hotels. Could a similar model work for registration fees?
Webinar: 30 Revenue-Generating Ideas in 40 Minutes
Join us for a fast-paced dive into 30 great revenue-generating ideas for your meetings. Whether it’s a completely new concept, or an update to an old favorite, you’ll find something here you can quickly implement and cash in on.
Webinar: 30 Revenue-Generating Ideas in 40 minutes
Join us for a fast-paced dive into 30 great revenue-generating ideas for your meetings. Whether it’s a completely new concept, or an update to an old favorite, you’ll find something here you can quickly implement and cash in on.
Does Hospitality Spending Get Results?
Amid World Cup mania, here’s a look at how to kick up returns from corporate events.
Why a Price War is a Losing Proposition
To remain sustainable, Think Event co-founder Ronald Lim urges event agencies to demonstrate their value instead of dropping prices.
Webinar: “Tame the Tiger” – The Art of Negotiation
One of the most challenging and under-taught skills in the Western business world is negotiation. Leonie will help you learn how to negotiate with knowledge and confidence using a set of highly successful strategies that were developed from ancient Chinese wisdom, known as the 36 Chinese Strategies.
REBROADCAST: Proving the Power of Digital Events with Data
The emergence of digital events signified a shift in how participants engage with our organizations. This session deconstructs the PCMA ROI report that directly tracks revenue and membership engagement secured through digital events pipelines.
Webinar: The Power of Digital Events: Revolutionizing Audience Engagement
During this session we’ll examine the recently released PCMA White Paper “The Power of Events” providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models and a five-year, live streaming case study from PCMA.