The ROI Report Proving the Impact of Digital Events

Digital events give our organizations an opportunity to easily engage participants in a new way but it can be difficult to see the direct return on investment. Beyond event evaluations, testimonials and chatter, we now have actual data proving the positive impact of going digital. In this session we’ll deconstruct the PCMA ROI report directly tracking revenue and membership engagement secured through digital events.

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA