The ROI Report Proving the Impact of Digital Events

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Digital events give our organizations an opportunity to easily engage participants in a new way but it can be difficult to see the direct return on investment. Beyond event evaluations, testimonials and chatter, we now have actual data proving the positive impact of going digital. In this session we’ll deconstruct the PCMA ROI report directly tracking revenue and membership engagement secured through digital events.

Learning Objectives:

  • Collect digital event data points that resonate with your leadership
  • Summarize the critical elements of reporting out the ROI
  • Develop a high-level methodology of how to build an ROI report

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:54:10
  • Date: 11/10/2016
  • Speakers:

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: A. Strategic Planning
  • Clock Hours: 1.0

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