As event organizers focus more attention on growing Millennial and Gen Z attendance, the pendulum might be swinging too far these days. There are outstanding growth opportunities waiting to be seized with age 50+ segment, beginning with helping them figure out “What Next?” for their career. Designing experiences for forward-thinking Modern Elders also tees up more fruitful intergenerational dialogue at events. In this webinar, we’ll take a closer look at the what’s working, what’s not, and steps you can take to foster richer intergenerational exchanges to solve industry challenges, while growing attendance and loyalty across all generations.
- Describe how generational diversity feeds innovation and often reveals breakthrough ideas to solve complex industry challenges.
- Explain how a two-way mentoring model (older to younger & younger to older) builds trust and more vibrant connections across all generations.
- Identify new roles (and behaviors) the age 50+ segment must embrace to set the stage for both short-term and long-term gains for your industry and your organization.
- Duration: 01:03:09
- Date: 09/26/2019
- EIC Status: Submitted
- CMP-IS Domain: G. Meeting or Event Design
- Clock Hours: 1.0