Webinar: Events as a Powerful Catalyst for Richer Intergenerational Dialogue

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As event organizers focus more attention on growing Millennial and Gen Z attendance, the pendulum might be swinging too far these days. There are outstanding growth opportunities waiting to be seized with age 50+ segment, beginning with helping them figure out “What Next?” for their career. Designing experiences for forward-thinking Modern Elders also tees up more fruitful intergenerational dialogue at events. In this webinar, we’ll take a closer look at the what’s working, what’s not, and steps you can take to foster richer intergenerational exchanges to solve industry challenges, while growing attendance and loyalty across all generations.

Learning Objectives:

  • Describe how generational diversity feeds innovation and often reveals breakthrough ideas to solve complex industry challenges.
  • Explain how a two-way mentoring model (older to younger & younger to older) builds trust and more vibrant connections across all generations.
  • Identify new roles (and behaviors) the age 50+ segment must embrace to set the stage for both short-term and long-term gains for your industry and your organization.


Brought to you by:

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 01:03:09
  • Date: 09/26/2019
  • Speaker:

CMP Certification

  • EIC Status: Submitted
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1.0

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