Join us for an insightful webinar presented in collaboration with the Korea MICE Association. This event will feature a panel of three experienced organisers who have begun exploring the integration of AI in events.
Join us for an exclusive Lab with Dr. Jerome Joseph, acclaimed author of The Brand Theatre, as he delves into the transformative power of experience branding tailored specifically for business events. Hosted by PCMA APAC, this session is designed for business events professionals who aim to amplify their brand impact and create memorable experiences that resonate with their audience.
"Tribe & Thrive" by PCMA APAC is a series designed not only for your personal wellbeing but also for the collective strength of your human network—your teams, your family, and those who help keep you whole. It offers a space to reconnect with yourself and our community, nurturing the human side of growth through meaningful conversations and experiences, and empowering individuals to thrive.
"Tribe & Thrive" by PCMA APAC is a series designed not only for your personal wellbeing but also for the collective strength of your human network—your teams, your family, and those who help keep you whole. It offers a space to reconnect with yourself and our community, nurturing the human side of growth through meaningful conversations and experiences, and empowering individuals to thrive.
"Tribe & Thrive" by PCMA APAC is a series designed not only for your personal wellbeing but also for the collective strength of your human network—your teams, your family, and those who help keep you whole. It offers a space to reconnect with yourself and our community, nurturing the human side of growth through meaningful conversations and experiences, and empowering individuals to thrive.
PCMA will be attending AIME 2025! Tue, 11 Feb - PCMA Members' Networking Breakfast Join us for insights into the latest developments and upcoming initiatives in the APAC
An exclusive preview of The Business of Events 2025 The Future of Experiential Events in collaboration with PCMA APAC The days of traditional, transactional events are fading. Today's audiences crave
PCMA APAC has officially confirmed that The Business of Events (BoE) conference will take place from 13-15 April, 2025, at Marina Bay Sands in Singapore. This significant event will coincide with The Meetings Show Asia Pacific, which will have its second iteration at the same venue on 16 and 17 April.
Imagine your next event buzzing before it begins and leaving guests glowing after.
Get ready for a wonder-filled, energising adventure designed to ignite your creativity and elevate your events. This isn’t just another workshop… it’s part inspiration, part celebration—packed with real-world ideas, joyful surprises, and feel-good takeaways to help you create experiences that truly shine.
Crafting Immersive Experiences
Explore innovative ways to transform spaces, leverage cutting-edge tech, and tap into the psychology of experience design. Discover sustainable practices and budget-friendly strategies that'll make your events the talk of the town.
Get ready for a wonder-filled, energising adventure designed to ignite your creativity and elevate your events. This isn’t just another workshop… it’s part inspiration, part celebration—packed with real-world ideas, joyful surprises, and feel-good takeaways to help you create experiences that truly shine. Today’s audiences expect more. They crave meaning. Emotion. Connection. This session will help you deliver just that.
No budget for extra hands? No problem. Spark AI is the behind-the-scenes team member you’ve always needed but could never get approved. Join this PCMA APAC: Spark AI —a hands-on, practical session built by event pros, for event pros. No hype, no crystal balls, just real-world ways to use Spark to brainstorm content, streamline planning, manage session data, and actually get it done. If you’re juggling too many balls with too little time (and team), this lab is your game-changer.
Measuring the return on marketing activities has always been a challenge, whether we measure traditional return on investment or something more bespoke like return on value or return on creativity. Events and thought leadership, which sit at the top of the brand funnel and serve mainly to keep organisations in the purchase consideration set, are especially tricky to measure.
Log In