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Time is Now – Sustainability in Business Events Industry

July 27, 2022 @ 11:00 am12:00 pm SMT


PCMA Foundation, in partnership with Singapore Tourism Board, initiated research the Time is Now –  Sustainability in Business Events Industry to learn what practices event organisers are implementing for their events. 74% of event organisers agree their events are more sustainable than five years ago, but only 15% said the last event held was very sustainable.

We know it can be daunting to stare down the path of sustainable events. So many aspects, buzzwords, long checklists, and potential cost increases. Where and how to get started? Are you missing any key aspect in the event lifecycle? Join us to hear insights from the research and be the first to preview the resources and provide feedback.

Hear from CleanEnviroSummit Singapore and Greentech Festival Singapore on their approaches and tips on integrating sustainability practices in your planning, from the onset.

What to expect:

  • Hear about the key challenges identified in advancing event sustainability
  • Gain access to new resources developed from the findings, including Sustainable Event Map, Sustainable Event Starting Line, RFP and Contract language
  • Get tips from CleanEnviroSummit Singapore and Greentech Festival  ​​​​​
  • Small group discussion with your peers  


Florence Chua
Managing Director
Asia Pacific

Florence has over 20 years of experience working across Asia Pacific, including a stint of over 10 years in China. She started her career in television and media production before venturing into the broader marketing communications field. Florence specializes in bridging inter-continental and regional development, which includes helping the US headquartered international associations to penetrate the Asia Pacific market. In China, she works with Chinese brands and organizations on their international activations, and on joint ventures.  

Florence had oversight of several business lines and offices including consulting services that provide feasibility studies and, business planning for associations across multiple disciplines. She managed the business line of event services and marketing activations for brands in various locations. She was hand-on in managing key accounts and stakeholders, consulting projects and business development. 

Edward Koh
Executive Director
Conventions, Meetings & Incentive Travel
Experience Development Group

Dr Edward Koh leads the Conventions, Meetings & Incentive Travel division of the Singapore Exhibition and Convention Bureau, a group under the Singapore Tourism Board(STB), since2019. He provides strategic counsel to attract quality association congresses and corporate-driven events to Singapore, maintaining its position as a leadingInternational Convention and Meetings destination.

Edward also oversees local industry growth to further entrench Singapore as a business events destination.In his previous appointment, Edward assumed the position of Executive Director, Southeast Asia since January 2015. Edward led the overall operations of STBin Vietnam, Cambodia, Laos, Malaysia, Thailand, Myanmar, Indonesia, Philippines and Brunei. He also over saw all strategic planning and execution of marketing activities within these markets to champion Singapore as a compelling tourist destination.

Daniel Chua
Singapore Events Director, Greentech Festival Singapore

Since 2002, Daniel has been an advocate and practitioner of Sustainability in the Business Events industry, working with all stakeholders to minimise the climate impact of events managed for a diversity of clients including MNCs, government agencies and not-for-profit organisations worldwide.   

Daniel developed the Professional Events Management Course for SACEOS based on nearly 2 decades of experience designing and delivering live, hybrid and online events, ensuring a strong focus on Sustainability into the programme. He believes that great events can be created with minimal environmental impact, a belief he carries over into his community work as a Grassroots Leader and inaugural Greener Environment Chairperson of his Town Council. He has also supported clients and partners with the adoption of Sustainability frameworks in their business including those of the Task Force on Climate-Related Disclosures, and United Nations Global Compact. 

Kwok Wai Choong
Deputy Director, Industry Development and Promotion
National Environment Agency

Kwok Wai Choong joined Singapore’s Ministry of the Environment in 1989 as an Operations Engineer, in a waste-to-energy (WTE) plant. He was part of the Ministry’s engineering team that designed, constructed, commissioned, as well as operated Singapore’s WTE plants. Wai Choong currently leads the Cluster Development Department in NEA that builds capabilities of the Environmental Services Industry under its Industry Transformation Map. The department helps companies grow local track records through adoption of innovative environmental technology in Singapore, that could eventually be adopted in other cities, as well as facilitate sharing of expertise in overseas consultancy projects.  

His Department organizes the CleanEnviro Summit Singapore, which is held together with the Singapore International Water Week and World Cities Summit. The mega events had attracted over 24,000 high level delegates and trade visitors from over 120 countries/regions in July 2018. The next integrated show will take place in June 2024 at the Marina Bay Sands, Singapore.


Errol Lim

Errol was born to communicate and network. He does both in the name of Jublia.com. Errol is currently Co-founder and Chief Operations Officer for Jublia. When he’s not thinking of new matching designs for events, or consulting on the best attendee engagement practices with clients, you can probably find him hiking a mountain or at the local coffee shop sipping a cup of freshly brewed kopi-o kosing, thinking of the next event tech frontier to pursue. 


July 27, 2022
11:00 am– 12:00 pm
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