Measuring the return on marketing activities has always been a challenge, whether we measure traditional return on investment or something more bespoke like return on value or return on creativity. Events and thought leadership, which sit at the top of the brand funnel and serve mainly to keep organisations in the purchase consideration set, are especially tricky to measure.
The PCMA APAC Lunch & Learn: The New Business Playbook for Event Entrepreneurs is designed to equip you with strategic tools to reframe your agency from a service provider to a scalable, investment-ready business.
Plus, connect with like-minded leaders during an engaging lunch setting to build partnerships and spark collaboration.
Make it Matter – Motivation & Authentic Engagement. This keynote introduces a dynamic and practical interpretation of Self Determination Theory, centred on Belonging, Autonomy, Mastery and Purpose as the cornerstone for designing truly engaging environments.
Designing for Authentic Engagement. In this hands-on workshop, participants will be introduced to a simple but powerful process to embed the core principles of authentic engagement: Belonging, Autonomy, Mastery, and Purpose, into the event experiences they create.
PCMA Connect: Business Event Leaders, Tokyo —an intimate, curated gathering of event professionals who design experiences, shape strategy, and drive innovation in the business events industry.
PCMA Connect: Business Event Leaders, Tokyo —an intimate, curated gathering of event professionals who design experiences, shape strategy, and drive innovation in the business events industry.
This session explores how organisations can build a responsible digital culture that protects data, respects privacy, and strengthens brand integrity in an increasingly interconnected world.
The marketing and events landscape is being fundamentally reshaped by Generative AI (GenAI). Repetitive, time-consuming daily tasks—from drafting a dozen social media captions to summarizing event survey feedback—can now be completed in minutes, not hours.
This Lab is designed to equip marketing and event professionals with both the knowledge and practical skills needed to integrate Generative AI into their daily workflows. Through a combination of industry insights, live demonstrations, and hands-on exercises, participants will gain strategic understanding and technical proficiency to enhance productivity, creativity, and overall effectiveness.
Tue, 10 Feb - PCMA Members' Networking Breakfast Join us for insights into the latest developments and upcoming initiatives in the APAC region, tailored to support and inspire your journey as an organiser. This exclusive session offers a perfect setting to network, share ideas, and stay informed on PCMA APAC’s upcoming events and programs
PCMA APAC has officially confirmed that the Convening APAC 2026 conference will take place from 12-14 April, 2026, at Marina Bay Sands in Singapore.
Join us for PCMA Labs Kuala Lumpur — a focused, three-hour session exploring how AI is changing not only how we work behind the scenes, but also how we design, deliver, and elevate experiences for clients and audiences.
This session is designed specifically for corporate and association event professionals to learn and exchange ideas on how to plan, design, grow, and lead smarter. Come access the insights and put them into action with your peers.
PCMA APAC will hold two intimate, closed-door roundtables where we will exchange insights from the PCMA 2026 Outlook Report with a select group of association and corporate event leaders.
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