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July 2017
Five trade shows in varied fields — healthcare, hotel design, marijuana cultivation, woodworking, and baseball coaching — share the secrets of their success.
Cover illustration by Aleksandar Savic
view digital edition subscribeSalesforce: The Force of Face-to-Face
Salesforce comes down from the cloud to host a series of live events — including World Tour London 2017.
How the Founders of The Outpost Took Their Ideas to the Great Outdoors
Companies need to showcase, not just their products, but their cultures.
How to Avoid Pay-to-Play Pitfalls
Attendees can smell a sales pitch a mile away. Here are four ways to keep both your sponsors and attendees happy.
Behind the Scenes: Seeing Shows That Compete for Your Audience As Rivals Is an Outdated Approach
Concentrating on outsmarting your competition isn’t the most sound business strategy.
Why Being Overconfident Can Hurt You Professionally
There is a lot to be gained by keeping an open mind and seeking out new ideas.
Once Upon a Time in Monterey
Everything in Monterey, California, looks like it’s straight out of a fairy tale.
The Best App to Use to Track Food and Exercise
Business travel doesn’t have to sideline your wellness goals.
Coworking at The Venetian in Las Vegas
Because isn’t sharing ideas what meeting space is all about?
To Succeed in Asia-Pacific, You Have to Do This
Adapting to local business practices and culture is a must, says business-strategy expert Bhavya Sehgal.
The Cost of Conscience
When Tennessee passed a law that violates the American Counseling Association’s code of ethics, it forced a tough — and potentially expensive — call.
How Will New Travel Policies Affect International Meetings and Events?
A new forecast paints a troubling picture for the immediate future of leisure and business travel, and the long-term outlook for conferences and events also looks worrisome.
Greenbuild Goes Global
With the demand for ecofriendly construction expected to double every three years, the world’s largest show dedicated to green buildings is about to get even bigger.
Minions, Meetings, and More at Universal Orlando Resorts
Two theme parks (Universal Studios Florida and Islands of Adventure) + a brand-new water park (Volcano Bay) + a dining and entertainment complex (Universal CityWalk Orlando) + five hotels = magic.
Inside The National Native American Law Enforcement Association 2017 National Training Conference
A nonprofit tackles critically important issues.
Does Your Event Have a Data and Digital Strategy?
A new conference for the exhibitions industry debuting this month came from the realization that few organizations have a coherent data and digital strategy for their events.
How a Resort in New Mexico Gives Abandoned Horses a Second Chance
The Hyatt Regency Tamaya in New Mexico is saving wild and abandoned horses — and relying on the help of meeting attendees to do it.
The Revolution Will Be Texted
During an American Farm Bureau Federation conference, farmers and ranchers used their cellphones to tell Congress what they thought about a pending bill critical to their future.
Roberta Kravitz: Award-Winning Executive Director of ISMRM
“Stay humble, be honest, and recognize that we can all support each other’s efforts and do a great deal of business.”
Exploring the New Convention District in the Heart of Houston
Find out why people refer to Houston as the “culinary and cultural capital of the South.”