Videos, Webinars & Continuing Education

Discover the best in events education

From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.

Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.

Participate in upcoming webinars and collect additional CE credits when available.

The Toy Association Case Study: New Ways to Look at Adding Brand Value
Take a look inside the case study of the Toy Association’s Play Fair event. Through an innovative partnership between an association and a for-profit organizer, a new B2C event for the toy and youth entertainment industry was forged ...
Members /

The Toy Association Case Study: New Ways to Look at Adding Brand Value

Length:
00:23:43
Clock Hours:
0.5
Thought Leader: Association C-Suite Predictions for 2018 and Beyond
Watch this session to hear non-profit CEOs share challenges and opportunities they foresee impacting the association world ...
Members /

Thought Leader: Association C-Suite Predictions for 2018 and Beyond

Length:
01:00:07
Clock Hours:
1.25
Artificial Intelligence at Events: The Story of Alexa and the American Society of Hematology's Annual Meeting
Hear how the American Society of Hematology’s recent annual meeting used “Alexa” to enhance the attendee experience while simultaneously collecting data to better assist attendees in the future. Learn how it all came together and the key takeaways for implementing artificial intelligence at your next event ...
Members /

Artificial Intelligence at Events: The Story of Alexa and the American Society of Hematology’s Annual Meeting

Length:
00:33:22
Clock Hours:
0.5
Breathe New Life into Your Brand Strategy
In this session we’ll hear three case studies of successful rebrands and pull from them key questions to ask yourself about when to rebrand and what tactics will ensure success ...
Members /

Breathe New Life into Your Brand Strategy

Length:
00:56:16
Clock Hours:
1.25
New Medical Technology Travel Regulations Will Impact International Attendees at Your Events
As global device & pharmaceutical companies adopt new compliance codes, it is crucial for you to understand the travel regulations on your U.S. based event ...
Members /

New Medical Technology Travel Regulations Will Impact International Attendees at Your Events

Length:
00:58:11
Clock Hours:
1.25
Event Co-Location: A Case Study of Savings and Success
Association Planners: If you haven’t thought about co-locating your next event, you may be missing an important opportunity to make it better ...
Members /

Event Co-Location: A Case Study of Savings and Success

Length:
01:01:56
Clock Hours:
1.25
Convene Presents: Hottest Food & Beverage Trends for 2018
Join our panel of food and beverage experts as they share their picks for the hottest trends you’ll see in 2018. One of these trends could be just what you need to make your next event menu unforgettable ...
Members /

Convene Presents: Hottest Food & Beverage Trends for 2018

Length:
00:57:06
Clock Hours:
1.0
The Battle: A How-To on Innovative Session Design
In this interactive session we’ll look at various elements of event design and give some practical examples and case studies of creative session formats ...
Members /

The Battle: A How-To on Innovative Session Design

Length:
01:15:32
Clock Hours:
1.25
Ethnography & Exhibitions: A New Approach to Opportunity and Value Creation
This session will showcase how corporations and nonprofits are applying the ethnographic lens to better understand and serve the needs of customers, members and those attending or exhibiting at trade shows ...
Members /

Ethnography & Exhibitions: A New Approach to Opportunity and Value Creation

Length:
01:15:04
Clock Hours:
1.25
PCMA Business School: Evaluate Crises More Effectively with a Strategic Framework
Dr. Nicola Persico of Northwestern University’s Kellogg School of Management will demonstrate the importance of applying a strategic framework by examining real-life case studies ...
Members /

PCMA Business School: Evaluate Crises More Effectively with a Strategic Framework

Length:
01:02:29
Clock Hours:
1.25
Mitigating Event Disasters: Creating Safe Events in an Unsafe World
Using a 360-degree process designed to create a risk management strategy for your meetings and events, you will learn how to confidently prepare for, respond to and recover from the unexpected ...
Members /

Mitigating Event Disasters: Creating Safe Events in an Unsafe World

Length:
00:58:08
Clock Hours:
1.0
DEI: Engaging the Medical Community Through Digital Events
This session will explore a panel of successful case studies and examine ways digital events are helping the medical community ...
Members /

DEI: Engaging the Medical Community Through Digital Events

Length:
00:46:17
Clock Hours:
1.0
Ascent Thought Leader: Break Out of the Bubble - Inclusion To Enrich Your Life
Dorri McWhorter introduces Ascent, a new PCMA initiative funded in part by Visit Seattle and the PCMA Education Foundation ...
Members /

Ascent Thought Leader: Break Out of the Bubble – Inclusion To Enrich Your Life

Length:
00:54:51
Clock Hours:
1.0
Expert Insights on Globally Expanding Your SMM Program
Our experts will share how different companies expanded their SMM programs and what they learned along the way ...
Members /

Expert Insights on Globally Expanding Your SMM Program

Length:
00:50:54
Clock Hours:
1.25
Thought Leader: The 365-Day Event: Using Digital Content to Drive Year-Round Engagement
Join Jay Baer to learn how to use content and digital marketing to drive engagement year-round ...
Members /

Thought Leader: The 365-Day Event: Using Digital Content to Drive Year-Round Engagement

Length:
00:55:04
Clock Hours:
1.0
More than a Meeting: Turn Your Event into a Movement
Through stories and activities, participants will examine how today’s most successful events deliver richer experiences, built on a much stronger and sustainable foundation—personal values ...
Members /

More than a Meeting: Turn Your Event into a Movement

Length:
01:06:20
Clock Hours:
1.0
New Year, New You - Recharge Your Approach to Wellness
Executive Wellness Coach Lance Breger will guide you through the science of goal setting and the most efficient techniques to maximize motivating and long-lasting results for a happier and healthier lifestyle ...
Members /

New Year, New You – Recharge Your Approach to Wellness

Length:
00:51:32
Clock Hours:
1.0
Want Strategy that Sticks? Take an Inclusive Approach with Appreciative Inquiry
Learn how to focus on moments of excellence and points of pride to generate future success for your organization ...
Members /

Want Strategy that Sticks? Take an Inclusive Approach with Appreciative Inquiry

Length:
00:59:36
Clock Hours:
1.25
The Future of AV: Emotion and Immersion
Focusing on the relationship between memory, emotion, and sensory experience, Mark Coxon will demonstrate how to use audiovisual technology to activate the physiological triggers of emotion ...
Members /

The Future of AV: Emotion and Immersion

Length:
00:21:54
Clock Hours:
0.5
Thought Leader: From Disruption to Evolution: Digital's Impact on the Music Industry
Legendary Nashville music executive Joe Galante has launched the careers of many artists navigating major shifts in the industry along the way ...
Members /

Thought Leader: From Disruption to Evolution: Digital’s Impact on the Music Industry

Length:
00:18:42
Clock Hours:
1.0
Stop Talking and Start Listening: Facilitating Community with Influencer Marketing
Learn how to engage your influencers at the various stages of your event timeline and how to roll out a successful influencer marketing program that gets people invested ...
Members /

Stop Talking and Start Listening: Facilitating Community with Influencer Marketing

Length:
00:24:45
Clock Hours:
0.5
Revamp Relationships, Event Experiences with Data-Driven Insights
Emerging tools are empowering event teams to convert massive quantities of data into meaningful, actionable insights that can be shared across an organization ...
Members /

Revamp Relationships, Event Experiences with Data-Driven Insights

Length:
00:57:00
Clock Hours:
1.25
The Robots Are Coming! How to Stay Relevant and Amplify Your Personal Brand
We are in the business of face to face. Which is great news because years of research proves that this is what we human beings crave. Art, connection, authenticity, humanity ... not robots ...
Members /

The Robots Are Coming! How to Stay Relevant and Amplify Your Personal Brand

Length:
00:29:13
Clock Hours:
0.5
Rethinking Participant Engagement with an Experiential Approach
Sara Gould-Stotts will share how she joined forces with Now Plus One to create experiences that pushed Greystar Real Estate Partners’ employees to think differently about challenges in their industry. Learn how you can adjust this strategy to take an innovative approach your participants won’t soon forget ...
Members /

Rethinking Participant Engagement with an Experiential Approach

Length:
01:09:16
Clock Hours:
1.5