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Discover the best in events education
From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.
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During this session, you will find out how Microsoft’s cultural commitment to diversity and inclusion has affected marketing goals and best practices across the organization, and how to deploy tactical strategies that enable inclusive marketing experiences. Ron Hamlin, the Microsoft Events Team Inclusion Lead, will share his perspective on planning ...
Strategies for Building Accessible Events
Length:
01:00:00
Clock Hours:
1
Being part of unique, share-worthy experiences is a major motivator for today’s consumers. Instead of investing marketing dollars in traditional logo-centric assets companies want to activate the senses by creating emotional, lasting connections between their brand and customers. You’ll explore how smart brands want to activate at events and the ...
Design Experiential Activations that Energize Audiences & Sponsors
Length:
01:00:00
Clock Hours:
1
In this interactive talk, Natalie Nixon will explain how borrowing from the complex system of jazz music can shine light on practical ways to innovate from the inside-out in an organization ...
PCMA Business School: Innovate Through Improvisation
Length:
00:49:43
Clock Hours:
1.25
Part (ro)bot and part human, the event professional of the future needs to balance the digital with face to face in order to communicate effectively with participants of experiences ...
Rise of the Event Cyborg
Length:
00:27:18
Clock Hours:
0.5
If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulation (GDPR) or face fines when it becomes enforceable ...
New European Union Data Privacy Laws Could Cost Your Company Money
Length:
00:59:37
Clock Hours:
1.0
Entrepreneur and award-winning magician Vinh Giang will perform several illusions, then invite you to offer your thoughts as to how he did them ...
Thought Leader: Solving Problems Using Illusion & the Power of Perspective
Length:
00:55:06
Visit Houston President Mike Waterman will detail the group’s emergency response while the crisis was unfolding and how they managed to keep all 11 major conventions on schedule afterward ...
Convene Thought Leader: When a Humanitarian Crisis Hits
Length:
00:50:40
Clock Hours:
1.0
Learn how the events industry can pull insights from the eSports world to better meet the needs of our participants ...
DEI: Score Enviable Event Participation the eSports Way
Length:
01:09:56
Clock Hours:
1.0
Learn how strategies behind city planning can be applied throughout all aspects of your program, from engagement to networking ...
Amplify Your Event Design by Taking Cues from City Planning
Length:
00:54:24
Clock Hours:
1.0
An esteemed panel will share successful case studies (driving results, growing membership, demand generation) and offer invaluable tips for you to create your own talking points ...
DEI: Create Buy-In for Your Digital Events Strategy
Length:
01:00:15
Clock Hours:
1.0
Explore the process of “Glocalization” when applying a global idea in a local context and how to avoid surprises in planning and production ...
Go Glocal: Create Global Brand Consistency Through Local Market Sensitivity
Length:
01:00:02
Clock Hours:
1.0
Discover how to create, package and present new sponsorship opportunities and utilize measurement to help sponsors understand the success of their investment ...
Sponsorship 2020: Push the Bar, Sell More & Demonstrate ROI
Length:
00:30:20
Clock Hours:
0.5
In this session, one of the mavericks behind the event technology innovations that inspire a thousand imitators will use real world examples to explain the process of taking the plunge on a truly customized event technology experience ...
The Courage to Be First
Length:
00:19:49
Clock Hours:
0.5
In this two-part keynote, McChrystal will share his stories and experiences that led him to embrace the power of culture, communication and relationships to build the team of teams ...
Main Stage: New Rules of Engagement for Leaders in the Shifting Geopolitical Landscape
Length:
01:15:23
Clock Hours:
1.5
In this session ISACA CEO Matt Loeb will share steps you can take to increase the cyber resilience of your event ...
Cyber Security: How to Keep Participants, Their Data Safe
Length:
00:57:19
Clock Hours:
1.25
Sao Paulo Tech Week has locked in on a winning formula for designing 200+ events that delight 50,000+ participants to spark year-round community engagement ...
From Exceptional Events to Highly-Engaged, Year-Round Communities
Length:
01:12:15
Clock Hours:
1.25
Entrepreneur, CEO and best-selling author Roy Spence will share lessons learned on his remarkable journey on the road to Purpose ...
Thought Leader: The Power of Purpose in Business and Life
Length:
01:08:06
Clock Hours:
1.25
This session will showcase smart design touches that event organizers can make to create richer and more welcoming experiences for their international guests ...
Multi-Cultural Design Thinking: Custom Touches for Remarkable Events
Length:
01:10:11
Clock Hours:
1.25
Over the past several months, a group of experienced medical event strategists put their heads together to apply design thinking to problems impacting medical events ...
New Ways to Unleash the Potential of Your Medical Events
Length:
01:16:34
Clock Hours:
1.25
A panel of legal, CVB, and diversity experts weigh in with case studies and advice to protect your event brand, your participants, and your organization ...
Shield Your Event Brand & Participants from Discriminatory Legislation
Length:
01:06:30
Clock Hours:
1.25
Using Kindra’s blueprint for effective storytelling, you’ll leave empowered and equipped to close more sales, build better relationships, or blow up your brand experiences by leveraging the irrefutable power of stories ...
Thought Leader: Boost Your Brand with Strategic Storytelling
Length:
01:07:40
Clock Hours:
1.25
Dr. Amy Zalman will share how to develop future-focused habits of mind and provide foresight tools to lead your organization toward its desired future state ...
PCMA Business School: Using a Futurist’s Toolbox to Anticipate and Accelerate Change
Length:
00:53:58
Clock Hours:
1.25
Join us as we discuss who or what groups or persons are our “Ministers of the Future” to ensure our industry/profession successfully transforms in the digital age ...
Transforming the Conference Industry and Profession: Are You Ready?
Length:
00:31:44
Clock Hours:
0.5
This case study reviews how BIO increased partnering, revenue and participant engagement through strategies in digital and data analysis, all the while learning a valuable lesson in the balancing of creative ideas with the science of data-driven initiatives ...
BIO International Convention: The Art & Science of Business Intelligence
Length:
00:24:35
Clock Hours:
0.5
