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Blowing Up: How A Niche Event Went Big
World Science Festival Brisbane is dedicated to taking science out of the lab and into the community — ‘from blowing up stuff to setting off rockets.’
How Can Data Analytics Transform Meetings?
As an association that focuses on analytics, INFORMS wants a sophisticated data system — like those used by its members — to help it make better decisions.
Will Your Next Meeting Be Inside a Wine Cellar?
Wine cellars and barrel-aging rooms can lend meetings a sense of drama and exclusivity.
How Will the EFPIA Disclosure Code Change Medical Meetings?
Next year, European medical-technology companies will be prohibited from directly sponsoring physicians to attend medical conferences. How will the events industry ensure that this doesn’t lead to a decline in attendance?
How Can Hotels Better Serve Planners’ Needs?
The hospitality industry is in constant flux, making it a challenge to keep communication lines open between its various sectors. Here’s how Sonesta International Hotels Corporation does it.
Can Influencer Marketing Campaigns Reach Meeting Planners?
Influencers are all over social media touting the latest place to see, restaurant to visit, or shoe to buy. So why haven’t destinations harnessed that power to target meeting planners? One city is about to try — and others likely aren’t far behind.
How Diversity + Collaboration = Innovation
Co-creating solutions has never been more important to both organizations and entire industries. And events can be a big part of that — provided they evolve from their top-down model.
2017 Best in Show
Our latest Best in Show honorees go above and beyond to help create great meetings experiences — and their nominations reinforce that it takes a team to deliver every one of those experiences.
Texas Bathroom Bill – Your Voice Matters
If you believe in inclusiveness and oppose discrimination we need your collective voice to persuade Gov. Abbot to veto Texas Senate Bill 3. Money talks in these scenarios, and so it is important for us to flex our industry economic muscle.
A TED-Inspired Street Party in Long Beach
The Long Beach Convention & Entertainment Center debuts an innovative new special-event space that brings new meaning to the phrase “out of the box” — and demonstrates how unused spaces can be transformed.
Share Your Location?
What is your legal responsibility to ensure that attendees know that location-sensing technology is in use at meetings and events? We asked a lawyer.