Freeman’s recent Gen Z Report suggests tactics to start cultivating this growing attendee base.

Three practical ways to adapt your marketing to international audiences in a changing global environment.

Among the 2023 DestinationNext Futures Study insights: DMOs are playing a larger role in their destinations’ development and event organizers are placing greater demands on them when it comes to DEI and sustainability.

The results of a recent survey among 1,500-plus exhibitors/sponsors presents a “once-in-a-lifetime opportunity” to make brand-new exhibit managers fans of the events industry, said ECEF’s Sam Lippman, who offered additional insights about the state of the convention industry at his recent Exhibition & Convention Executives Forum (ECEF).

This year, PCMA created a standalone full-time position for the first time: head of global sustainability, recently filled by Carolina Goradesky. Convene spoke with her about debunking sustainability misconceptions, and how to move from fear into action.

For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers whose experience can be improved with guidance on the best course for them to follow during your program. 

Freeman’s Ken Holsinger and PCMA’s Howard Givner shared data-driven information about what event attendees, sponsors, and exhibitors want during a recent EduCon session.

Events Industry Council CEO Amy Calvert on how the 2023 Global Economic Significance of Business Events study can help raise awareness of the business events industry as a catalyst for change.

An Endocrine Society celebrates — and elevates — the work of its members with an annual image competition, whose winners are showcased at its annual meeting.

Musician David Usher, founder of the artificial intelligence creative studio Reimagine AI, showed the PCMA EduCon 2023 audience how human creativity and AI can work together.

It’s more important than ever to lead your teams and design your events with empathy 

At an EduCon 2023 Business School session in Montréal, the University of Texas’ Gaylen Paulson shared a proven strategy for becoming an expert in one’s field.