News & Trends
The COVID-19 Testing Conundrum
Many experts now say that frequent, daily rapid tests are a superior approach to safer travel and gatherings, but for event organizers scarcity and high costs stand in the way.
Building Cool Events
To celebrate National LEGO Day on Jan. 28, Convene has dug out a few stories we’ve written about the building bricks vis a vis events — plus, the backstory of an upcoming LEGO event.
Unleashing the Power of Creativity at Live Events
Convening Leaders 2022 participants learned from the creative genius of Cirque du Soleil’s executive vice chair, Daniel Lamarre.
Not Your Average Talk Show
The topic of the Summit for Democracy — guarding democracy around the globe —couldn’t have been weightier. Here’s how the team that produced the three-day event worked behind the scenes to keep viewers engaged.
7 Hub Spaces to Meet Your Attendees’ Needs
For years, high-tech conferences have designed innovative hub spaces to engage and nurture their top customers. While some of the elements in these areas can be costly to implement, creating a town-square-like experience can help bring your participants together and grow your community.
Thinking Creatively When Planning a Virtual Event
How can organizations design an engaging digital event at a time when many attendees crave in-person interactions? The European Society of Paediatric and Neonatal Intensive Care (ESPNIC) delivered that and more.
Event Marketers Need a New Attendee-Acquisition Strategy
Over the last two years, the priorities, values, and behaviors of our audiences have shifted. As event marketers, we should tap into new tactics to increase our attendee acquisition and meet audience needs.
Your Profile Pic on LinkedIn Matters More Than You Think
A recent survey indicates that 7 out of 10 business owners, managers, and HR professionals have rejected a candidate for a poor LinkedIn profile picture, despite being qualified for the job.
Lessons Learned Doing Business During a Pandemic
Akshar Patel, vice president of conventions for AAHOA and one of this year’s PCMA Groundbreaker Award nominees, shares how COVID-19 has allowed him to “learn and sharpen” his skillset as an events executive.
How to Build an Event Crystal Ball
The best way to predict the future is to pay attention and be prepared for the “what if?”
What Is Liminality and Why Does It Matter to Your Event?
Do you feel your attendees crave serendipity when attending virtual events? The lack of liminal space in virtual environments is the culprit — and it can also be missing at your in-person event.
Meetings and Your Brain: How to Turn a Digital Audience Into a Community
Facilitator Priya Parker explains why establishing a sense of togetherness for participants should be the first step for online and hybrid events.