Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Karin Weber on Online Education Programs

Karin Weber, associate professor and academic resource director at Hong Kong Polytechnic University’s School of Hotel & Tourism Management, believes the use of online education programs has the potential to bring ‘minds from all corners of the globe together to solve pressing problems.’

BY David McMillin April 16, 2018

Participatory, Por Favor

A global pharmaceutical company introduced a new product to hundreds of physicians in Spain in 18 locations at once using an engaging digital format.

BY Nichole Bernier April 9, 2018

Shameka Jennings on Member Engagement

Within a month of earning her DES certification in 2017, thanks to a scholarship provided by Meetings + Conventions Calgary, Shameka Jennings found a way to put her training to work.

BY David McMillin April 9, 2018

Ideas Worth Spreading — and Funding

TED has just announced The Audacious Project, which will apply a startup funding model to bold, new philanthropic projects each year, and the big unveil will take place at TED2018.

BY Michelle Russell April 5, 2018

4 No-Cost Ways to Get More From Your Speakers

You invest a lot in your speakers. Help them deliver greater impact by agreeing to a few engagement strategies.

BY Don Neal April 4, 2018

How Event Farm Cultivates Empathy

This event-marketing software company grasps what their event-planning clients need and want by putting on their own events.

April 4, 2018

A Next-Gen Approach to Event Design That Doesn’t Rely on Millennials

How one association project manager found inspiration for a long-term digital-event strategy close to home.

BY David McMillin April 2, 2018

Could Micropayments Add up to Big Bucks for Your Live-Streaming?

The National Basketball Association is testing a new 99-cent live-streaming program. It’s a model that could help your digital programs score big.

BY David McMillin April 2, 2018

How — and Why — You Should Include Patients at Medical Meetings

Medical associations that invite patients onto their stages and into their conference-planning committees are finding that patients are a virtue.

BY Barbara Palmer April 2, 2018

Don’t Just Talk Amongst Yourselves

How a global wellness meeting stays vibrant by cross-pollinating its attendees.

BY David McMillin April 2, 2018

Is There an Easier Way to Book Small Meetings?

If WeWork was crossed with Airbnb, it might look a lot like Bizly.

April 2, 2018

The Role of Meetings in the Rise of the Selfie

Is the selfie an unintended consequence of meeting technology?

BY Barbara Palmer March 28, 2018

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