Event Strategy & Design
Beer Company Steps up Game With Digital Meeting
The Boston Beer Company partnered with Van Wagner, a sports production company, to create a virtual corporate event that captured their employees’ attention more than their in-person annual meeting.
More Women Participated in Virtual Than In-Person Events
Two separate studies reveal that online events held during the pandemic resulted in increased participation among women as both as attendees and speakers, compared to their in-person, pre-pandemic versions.
Calling for a Regenerative Business Events Industry
It’s now or never. That stark assessment comes from the scientists who authored the most recent update to the Intergovernmental Panel on Climate Change (IPCC) report, released by the United
Conference Shares Prague Congress Centre With Ukraine Refugees
World Environmental Education Congress organizers had no time to plan a formal community service project for the Ukrainian refugees housed in the Prague Congress Centre during the time of their conference, but participants found ways to demonstrate their support.
Experience Columbus’ Return on (Diversity) Investment
Why a diversity apprenticeship program in Columbus, Ohio, is going all in on expanding access to management positions for people of color in the hospitality, travel, and events sectors.
Mosaic Elevates Recycling to an Art Form
The Monumental Mattie mosaic art installation at the Salt Palace Convention Center puts equal rights, local history, and the power of repurposing on full display.
3 Trends and Events: Rewilding Spaces, Foraged Cocktails, and Metawork
Wunderman Thompson’s recent trend report, “The Future 100: 2022,” identifies 100 trends across industries. Three of those — rewilding spaces, foraged cocktails, and metawork — already are evident in the events landscape but could become even bigger influences in the future.
PCMA EduCon Speaker Andrew Davis on Innovating for the Future of Events
At PCMA EduCon 2022, marketing expert Andrew Davis will share his theory on why you need a box to think outside the box.
Monterey Convention Center Ready for its Close-up
Monterey Convention Center’s immersive studio with a wrap-around video wall delivers facility’s customers with a solution for hybrid and virtual meetings.
The Future of Mask Mandates at Meetings
Mask mandates have been lifted in most parts of the United States, but the potential for another COVID-19 surge lingers. Should associations with in-person meetings this spring and summer maintain the mask mandates they previously had in place? Event organizers in the PCMA Catalyst community discussed the topic.
10 Timely Insights for Producing an Event in 2022
What to keep in mind — and what to ignore — as you plan your in-person events this year.
Making CSR Part of the Event’s Fabric
The American Quilter’s Society’s QuiltWeek events make it possible for participants to give back to the local community in the best way they can.