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Event Strategy & Design
Four Ways to Make Events More Immersive Experiences
In our latest Meetings and Your Brain column, we look at how findings from research on training programs can help event organizers create more memorable and extraordinary experiences for their audiences.
Investing in Company Culture Brings Employees Together in Tough Times
In the third in a series about dealing with uncertainty, the CEO of photo and video company Snapbar shares how four business pivots in two years has taken a toll, but the entire team stepped up to meet the challenge.
Changing the Way We Talk About the Climate
Let’s call global warming what it really is — ‘climate cancer’ — and start talking seriously about how the events industry can take action to solve it.
A Tech Solution to Food Waste
Atlanta-based startup Goodr has delivered 30 million meals and diverted nearly 5 million pounds in total of food waste from landfills.
Connecting the Dots on Food Recovery
Fight2Feed, an all-volunteer organization made up of event and hospitality professionals, has saved millions of pounds of food from Chicago-area landfills over the last eight years by staying focused on solving problems and leaning into their relationships.
‘History Starts Now’ for Business Events Industry
Heather Seasholtz, CMP-Fellow, DES, was laid off from her job at the start of the COVID-19 pandemic. In the two years since, she’s learned to harness uncertainty in ways she never anticipated.
3 Formats for the Next Generation of Panel Sessions
It’s time to bring back panels — but not in the same tired format. Here are three ideas to mix things up.
‘There’s no Obstacle Too Big’ to Derail Association’s Annual Event
CEO of the Insurance Accounting and Systems Association reflects on what she learned from her experience navigating a double whammy — a COVID surge and hurricane — happening at the same time as her annual in-person conference.
Do Conference Attendees Really Need More Bags and Water Bottles?
Looking at event swag through the lens of sustainability.
Easy as Pie: 3 Strategies to Refresh Your Events
Changed audiences need changed events to meet them where they are.
3 Shifts in Event Sustainability
Meeting professionals aren’t going back to planning exactly the same events they held in 2019, and they aren’t returning to the same conversations about sustainability they were having before the pandemic. Here are three ways industry experts in sustainability say the landscape is changing.
Choosing an Event Model — No Straightforward Approach
Zoom fatigue, carbon footprints, financial constraints, and health concerns are just some of the factors that challenge planners as they decide between holding a digital, in-person, or hybrid event.