Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

How the Founders of The Outpost Took Their Ideas to the Great Outdoors

Companies need to showcase, not just their products, but their cultures.

BY Casey Gale July 3, 2017

Pass the Bot Joy!

Little pieces of art called Bots played a whimsical role in connecting attendees to each other and PCMA partners during PCMA’s Education Conference.

BY Michelle Russell June 27, 2017

What’s on Your Failure Resume?

The longer it is the better, says a Stanford business school lecturer on organizational behavior.

BY Jasmine Zhu June 27, 2017

Inside Convene’s 2017 Salary Survey

Convene TV hosts Carrie Ferenac and Kimberly Bottom discover surprising insights from this year’s results.

BY Convene Editors June 13, 2017

Field Trips!

PCMA Education Conference attendees went off-site for immersive educational sessions in six New York City venues.

BY Convene Editors June 13, 2017

Look Who’s Talking at PCMA Education Conference 2017

PCMA Education Conference 2017 has been designed to both challenge attendees and give them a little breathing room. Here are four speakers guaranteed to make you think.

BY Barbara Palmer June 9, 2017

Asia’s Greenest City Leads the Way in Sustainability

Singapore is renowned for its sustainability and quality of life. Here’s why — and how that has made this city-state a magnet for innovative global events focused on the planet.

June 7, 2017

3 Takeaways From Freeman’s Global Brand Experience Study

Nearly 1,000 global marketers shared how live events fit in their overall strategy, shedding light on opportunities for growth and development in the industry.

BY Michelle Russell June 6, 2017

Can Artificial Intelligence Make You a Better Networker?

It might be better to skip the lunch buffet small talk and head straight for the app.

BY Jasmine Zhu June 6, 2017

Five Innovative Meeting Formats

Looking to break out of the speaker-to-audience rut? Here are five models for delivering content that will keep attendees active, interested, and sometimes even on their feet.

BY Nichole Bernier June 1, 2017

The Sunshine Act Effect

A paradigm shift in the relationships between doctors and vendors is creating new approaches to learning — like a virtual education format for physicians modeled after online poker.

BY David McMillin June 1, 2017

How The Economy Is Affecting B2B Exhibitions in 2017

After a year of slow growth for trade shows, the exhibitions industry is monitoring the global financial forecast.

BY David McMillin June 1, 2017

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