To make virtual trade shows and exhibit halls work, exhibitions industry practitioners have found that you have to rethink the physical experience — and embrace tech tools that entice attendees to connect with suppliers.

Whether you were ready for it or not, the switch to digital has begun. Events, meetings, school, doctors’ appointments — all digital. This begs the question, why aren’t you? We have seen time and time again, industries going the way of the buggy whip, why not take this moment and futureproof your skill set with the Digital Event Strategist course?

Unlike many other industry sectors, real estate has boomed during the pandemic — and yet NAR members said that they felt more isolated than ever. Here’s how the association made community part of the event’s foundation.

Long Beach’s director of creative initiatives, Tra Jones, said the brand-new role is designed to bring live events into the convention center while elevating the experience for those watching online.

When the Toronto International Film Festival (TIFF) went virtual due to COVID-19, virtual watch parties were a popular way for audience members to have a shared experience.

Euromonitor International has identified 10 shifts in consumer sentiment and behavior as a result of the pandemic — and each yields insights for business events today and tomorrow.

‘Co-presence’ is starting to find its way into virtual exhibition halls. Organizers of the Morningstar Investment Conference (MIC) offered a virtual reality experience for exhibitors and meeting participants at their fall digital event.

Over the past year, industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Agreed, says Velvet Chainsaw’s Dave Lutz, but in order to be successful, meetings of the future also will need to embrace the tenets of strategic product management.

Tune in to a candid conversation about challenges and major takeaways from designing and producing PCMA’s first-ever global hybrid conference.

Tycoon Events launched the Virtual Event Resource in June, which spells out important information about emerging digital event platforms.

The organizers of the 59th Presidential Inauguration have had to reckon with a mind-boggling array of logistical challenges and uncertainties.

Newly opened space at the Palais de congrès de Montréal immerses participants in color, sound, and light.