Digital Events

Best practices and case studies for pulling off exceptional virtual and hybrid meetings.

Taking an Event — and its Marketing Strategy — Fully Online

During a PCMA Convening Leaders 2021 session, leaders from a large medical conference shared how they promoted the digital event before, during, and after it took place.

BY Casey Gale February 17, 2021

What Event Professionals Have Learned From Pandemic Disruption

Two global meeting planners reflect on what will stick and what won’t, after nearly a year — and counting — of pandemic disruption.

BY Barbara Palmer February 15, 2021

How to Read From a Script During Digital Presentations — Without Making It Obvious

In a LinkedIn post, Timo Elliott of SAP shared his tips on how to write and master a script for a screen-to-screen event.

BY Casey Gale February 8, 2021

How an Online Collaboration Platform Company Held Its Own Virtual Event

MURAL — an online tool that enables teams to think and collaborate visually — stepped into its clients’ shoes when planning how to use its own platform for an engaging company retreat.

BY Pat Olsen February 8, 2021

What’s Next for Association Events?

Association membership and events have not only retained their value for members, but are gaining traction with digital events, a new survey shows.

BY Barbara Palmer February 5, 2021

DES Spotlight: Song Yi KIM, COO, Chris & Partners

With the Digital Event Strategist course, there is a way to help futureproof your skill set so you are ready to be as nimble as the situation calls for. Song Yi Kim, COO, Chris & Partners took the DES course, and this is her story.

February 5, 2021

The Business Events Industry Recovery: Two Different Views

Trends expert Daniel Levine sees the near future of live events as “nothing less than spectacular.” For special events company owner Kevin Molesworth, the picture is less rosy.

BY Michelle Russell February 5, 2021

With Digital Events, All the World’s a Stage

The ancient Greeks used theater to deal with trauma in their communities. Digital technology — through groups like Theater of War Productions — is connecting modern audiences for the same purpose.

BY Barbara Palmer February 3, 2021

Hybrid Is the Way Forward, But Double the Work and Expense

Frustration over hitches in the COVID-19 vaccine rollout has tempered optimism for recovery, latest Dashboard survey results show, and struggles over revenues and the costs associated with hybrid events seem more pronounced in our January survey. Still, nearly half of planners and suppliers said they remain hopeful.

BY Michelle Russell February 3, 2021

What Business Events Pros Learned in 2020

As we roll into the second month of 2021, event organizers reflect on what 2020 taught them and how they’ll be moving forward.

BY Bob James February 2, 2021

How an International Museum Embraced Digital During COVID-19

In an on-demand Convening Leaders session, the director of the Louvre Abu Dhabi walks us through the museum’s digital engagement strategy during the pandemic, providing insights for planners.

BY Casey Gale February 2, 2021

How the Accessible Yoga Conference Took ‘Oms’ Online

Nonprofit Accessible Yoga transitions its in-person event to a virtual one, tripling the number of educational sessions to 100 hours that could be viewed on demand over three months.

BY Casey Gale February 2, 2021

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