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Audience Acquisition & Engagement
How Do You View AI: As a Threat, Tool, or Teammate?
Organizational psychologist David Burkus thinks your answer to that question will spell the difference between whether your team succeeds or not. He’ll explain why and how in his Main Stage keynote at CEMA Summit, July 27-29, in Austin.
This Medical Meeting Builds Wellness Into the Program
How a conference for lifestyle medicine practitioners takes a page from its own prescription pad.
How ASCRS Rebooted Its Awards Ceremony to Increase Audience Engagement
The American Society of Cataract & Refractive Surgery transformed its annual meeting awards program into something far less ceremonial and far more engaging, based on audience insights.
Building a Circular Economy in Events: How Two Major Meetings Reimagined Sustainability
Meetings have long been designed with this one-off/single-use mentality. How can we adopt more of a reduce, reuse, recycle approach to create truly sustainable events?
How Events Can Foster Emotional Engagement
By providing participants with a sense of trust, the feeling of belonging, and the satisfaction of socially connecting with others, events become more than places to learn and network.
At Conferences, We Trust: How Shared Experiences Break Down Cynicism
Psychologist and author Jamil Zaki on how conferences are an antidote to cynicism — and how to help participants connect more deeply.
An Event Entrepreneur’s Quest to Redefine Belonging
Dan Berger reveals how founding — and selling — an event-planning software company taught him the true meaning of belonging, and how event professionals can apply those lessons to create meaningful connections.
5 Ways Meetings Fuel Belonging
According to author Dan Berger, business events offer five out of the six major categories of activities or strategies that promote the sense of belonging.
3 Science-Backed Ways to Build Trust and Connection at Events
Psychologist and author Jamil Zaki on why conferences are an antidote to mistrust and three ways to build connection between participants at conferences of all sizes.
The Secret to This Tech Conference’s Exponential Growth
CodeMash’s move to make the tech conference more accessible and affordable led to a family-friendly event that spawned the spin-off KidzMash just for attendees’ children.
How to Promote First-Time Exhibitors
Having new exhibitors at an event can create buzz, encourage repeat attendance, attract new audiences, and help position a show as the go-to source for product discovery.
5 Strategies for High-Connection Events
As event organizers, it is no longer enough for us to create space and then stand back and let our attendees do the work of networking. We have to make it easy for them.