Content marketing has grown by leaps and bounds over the past five years, but too few event organizers are fully embracing its potential. Here are four ways to build a conference narrative from content-marketing expert Jay Baer.

Nearly three-quarters of event organizers received a raise over the past year — and their average increase of nearly 7 percent is more than twice the average for North American workers across all industries.

Diversity and inclusion is a smart move for the business-events industry — and can only be helped along by our combined resolve.

The World Economic Forum has identified four megatrends for the future of work. Here’s how they apply to the business-events industry.

The Bard’s birthplace sets the stage as we explore meeting, entertainment, and hospitality venues In England’s historic Midlands region.

Julia Spangler, the owner of Sustainable Events LLC on her next career goal, and her advice to young meeting professionals.

The Scarman Training and Conference Centre is designed to get creative juices flowing.

The symposium explored ways to improve the application of the First Amendment in modern America — a highly relevant topic in today’s political climate.

Tim Harford, author of “Messy: The Power of Disorder to Transform Our Lives” on embracing the challenging process of seeking input from people who are different.

Lanette Myers, CMP, the executive director of catering, conventions and events at Caesars Palace Las Vegas, weighs in on the demands and rewards of working in F&B.

More than 300 researchers from 27 countries gathered for the 7th Consortium of European Research on Emotion conference held in Glasgow, Scotland.

At a reimagined medical conference, acrobats, massage chairs, and wellness elements are all part of the program.

Do you give your attendees time to reflect on what they have learned at your events? It’s a practice that can — combined with sharing with others — has been shown to boost learning by 25 percent.

The recently released C-Suite Challenge sheds light on what the C-suite worries about most when it comes to the future of knowledge workers.

In this year’s Salary Survey, respondents with a CMP certification earned $10,000-plus more on average than those without the designation.

The registration system for a real-estate company’s annual conference seamlessly integrates with its other platforms and offers valuable insights about prospective attendee behavior.

Honest feedback from some attendees on how they felt less than part of the community at Risk Management Society’s 2017 conference led to new inclusivity initiatives at this year’s event.

An attitude of non-judgement is key, according to mindfulness expert Leah Weiss.

Ten percent of the population are workaholics. Are you one of them?

“Why She Buys” author and CEO of a consulting and sales training firm focused on women consumers, Bridget Brennan says successful organizations are adept at powering human connections with the convenience technology provides — and that goes for live events.

When the three PCMA Community Advocate of the Year finalists saw a wrong they could make right, they didn’t hesitate to take action.

Looking to grow your event by attracting delegates outside of the U.S.? You’ll need to brush up on the different digital platforms used in specific regions.