June 2018

Cover illustration by Red Nose Studio

digital edition

4 Content Marketing Tips for Events

Content marketing has grown by leaps and bounds over the past five years, but too few event organizers are fully embracing its potential. Here are four ways to build a conference narrative from content-marketing expert Jay Baer.

July 23, 2018

How to Get More Out of Your Registration Data

The registration system for a real-estate company’s annual conference seamlessly integrates with its other platforms and offers valuable insights about prospective attendee behavior.

BY Michelle R. Davis June 1, 2018

The CMP: Collect More Pay

In this year’s Salary Survey, respondents with a CMP certification earned $10,000-plus more on average than those without the designation.

BY Michelle Russell June 1, 2018

Mindfulness: Working With Your Emotions

Meditation is a powerful tool for increasing focus and reducing stress, but who has time to sit on a cushion at work? Leah Weiss teaches business students and organizations the skills to bring mindfulness into the fray of the workplace.

BY Barbara Palmer June 1, 2018

The Workforce of Today — and Tomorrow

The recently released C-Suite Challenge sheds light on what the C-suite worries about most when it comes to the future of knowledge workers.

BY Michelle Russell June 1, 2018

Why You Should Give Attendees a Little Time to Reflect

Do you give your attendees time to reflect on what they have learned at your events? It’s a practice that can — combined with sharing with others — has been shown to boost learning by 25 percent.

BY Barbara Palmer June 1, 2018

2018 Salary Survey: You Work Hard for the Money

Nearly three-quarters of event organizers received a raise over the past year — and their average increase of nearly 7 percent is more than twice the average for North American workers across all industries.

BY Michelle Russell June 1, 2018

Injecting New Life Into a Scientific Conference

At a reimagined medical conference, acrobats, massage chairs, and wellness elements are all part of the program.

June 1, 2018

A Conference for the Science Behind Emotions

More than 300 researchers from 27 countries gathered for the 7th Consortium of European Research on Emotion conference held in Glasgow, Scotland.

BY Casey Gale June 1, 2018

Paying Her Dues, Building Her Toolbox, and Climbing the Ladder

Lanette Myers, CMP, the executive director of catering, conventions and events at Caesars Palace Las Vegas, weighs in on the demands and rewards of working in F&B.

BY Corin Hirsch June 1, 2018

How A Little Discomfort Can Boost Performance

Tim Harford, author of “Messy: The Power of Disorder to Transform Our Lives” on embracing the challenging process of seeking input from people who are different.

BY Barbara Palmer June 1, 2018

Columbia Law Review’s Symposium 2018: A First Amendment For All?

The symposium explored ways to improve the application of the First Amendment in modern America — a highly relevant topic in today’s political climate.

BY Casey Gale June 1, 2018

A Place Where Ideas Can Pop

The Scarman Training and Conference Centre is designed to get creative juices flowing.

BY Casey Gale June 1, 2018

Making Sustainability Easy

Julia Spangler, the owner of Sustainable Events LLC on her next career goal, and her advice to young meeting professionals.

BY Cristi Kempf June 1, 2018

Meeting in the Midlands

The Bard’s birthplace sets the stage as we explore meeting, entertainment, and hospitality venues In England’s historic Midlands region.

BY Casey Gale June 1, 2018

Behind the Scenes: The Future of Work

The World Economic Forum has identified four megatrends for the future of work. Here’s how they apply to the business-events industry.

BY Michelle Russell June 1, 2018

Looking Ahead: The Ascent CEO Promise

Diversity and inclusion is a smart move for the business-events industry — and can only be helped along by our combined resolve.

BY Sherrif Karamat June 1, 2018

Necessary Conversations

Honest feedback from some attendees on how they felt less than part of the community at Risk Management Society’s 2017 conference led to new inclusivity initiatives at this year’s event.

BY Casey Gale May 31, 2018

Are You a Workaholic?

Ten percent of the population are workaholics. Are you one of them?

BY Michelle Russell May 30, 2018

How to Elevate the Customer Experience

“Why She Buys” author and CEO of a consulting and sales training firm focused on women consumers, Bridget Brennan says successful organizations are adept at powering human connections with the convenience technology provides — and that goes for live events.

BY Cristi Kempf May 23, 2018

Here’s What Moved These Community-Minded Meeting Profs to Take Action

When the three PCMA Community Advocate of the Year finalists saw a wrong they could make right, they didn’t hesitate to take action.

May 22, 2018

How To Market to Global Audiences

Looking to grow your event by attracting delegates outside of the U.S.? You’ll need to brush up on the different digital platforms used in specific regions.

BY Kimberly Hardcastle-Geddes May 22, 2018