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February 2018
The art and science of combining digital and face-to-face experiences in your meetings strategy.
Cover illustration by Mengxin Li
view digital edition subscribeDinners Designed for Conversation
A new model for pop-up dinners pairs meals with challenging and inspiring discussions. Can they find a home at meetings and conferences?
Behind the Scenes: The Oprah Effect
What does it take for a speaker to inspire listeners?
Looking Ahead: An Aspirational Vision
Now more than ever, business events drive global economic growth and social transformation.
A Meeting of Miniature Soldiers
A visit to one of three annual Historical Miniature Gaming Society events dedicated to the art of historical miniature gaming.
RIP Expo Revenue: 5 Realities of Today’s B2B Buyer
Five realities about the changing buying habits of B2B professionals, and how they impact expo revenue.
Should You Be Worried About the End of Net Neutrality?
As an event organizer, probably not, according to an industry expert. As an individual consumer, maybe.
How Four UNESCO Creative Cities Attract Business Events
When a destination is named a UNESCO Creative City, it’s usually because of its cultural assets. Does that also help attract business events? Four different Creative Cities think so.
Convene Survey: What Drives Event Sponsorships?
Acquiring event sponsors is the top sponsorship challenge cited by respondents to a recent Convene survey. Then there’s the matter of keeping them happy in an economy driven by customization and data.
How Social-Media Livestreaming Helps With Member Engagement Strategy
To expand the reach of its educational offerings, PCMA’s Canada East Chapter has tested a range of live-streaming offerings. The big takeaway? Social means success.
National AfterSchool Association Annual Convention
An estimated 2,000 afterschool professionals and leaders will attend the four-day National AfterSchool Association (NAA) Annual Convention in March.
Pieter Swart Never Stops Learning
The founder of Conference Consultancy South Africa on why you should be a life-long learner— and the lessons that came from a well-meaning blunder while arranging a royal visit.
What Data Should You Be Sharing With Exhibitors?
You collect a lot of information that can help exhibitors help you create a great event. Here’s how to make sure you are sharing the data that will make a difference.
Designing Digital Events That Work
Jennifer Kingen Kush, DES, executive director of the Digital Experience Institite talks about the current best practices for digital meetings — and their very bright future.
Gen. Stanley McChrystal on Empowering Leadership
Retired U.S. Army Gen. Stanley McChrystal talks about the similarities in his approach to leadership inside and outside of the military.
Not Your Mother’s Girl Scout Convention
The reimagined Girl Scouts of the USA National Convention embraced both its traditions and a whole new audience with a high-tech, high-touch second act.