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Platinum, gold, silver, and bronze sponsorship levels have lost their luster.
2017 Best in Show
Our latest Best in Show honorees go above and beyond to help create great meetings experiences — and their nominations reinforce that it takes a team to deliver every one of those experiences.
Can Influencer Marketing Campaigns Reach Meeting Planners?
Influencers are all over social media touting the latest place to see, restaurant to visit, or shoe to buy. So why haven’t destinations harnessed that power to target meeting planners? One city is about to try — and others likely aren’t far behind.
How Can Hotels Better Serve Planners’ Needs?
The hospitality industry is in constant flux, making it a challenge to keep communication lines open between its various sectors. Here’s how Sonesta International Hotels Corporation does it.
How Will the EFPIA Disclosure Code Change Medical Meetings?
Next year, European medical-technology companies will be prohibited from directly sponsoring physicians to attend medical conferences. How will the events industry ensure that this doesn’t lead to a decline in attendance?
Behind the Scenes: Stop, Collaborate, and Listen
If we really want to come up with innovative outcomes, we can’t go it alone.
For Montréal, the Best Is Yet to Come
This year marks the 375th anniversary of the founding of Montréal, and more than 175 events are planned to celebrate the discovery of the island that’s home to the second-largest city in Canada.
Science and Art Meet in Heidelberg
Here’s why visitors ranging from 18th-century German writer Johann Wolfgang von Goethe to American humorist Mark Twain were so charmed by Heidelberg.