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Convening Asia Pacific: The Global Recovery Forum

November 10 @ 12:00 pm4:00 pm AEDT

$99
Convening Asia Pacific: The Global Recovery Forum

WHEN: 10 November, 12pm – 4pm (Australian Eastern Daylight Time)

WHERE: Digital/On Demand AND In Person at ICC Sydney.

HOW MUCH: $99 USD for digital or in person participation. Includes live interpretation with Interprefy: Mandarin, Korean or Japanese.

The world of events has changed forever. What PCMA research tells us is that Asia Pacific is opening up now and will lead the global business events recovery. Take this opportunity to learn from the region’s top MICE and marketing professionals and connect with experts in deep dive conversations.

Our program was built by APAC event planners for APAC event planners, based on learnings from PCMA’s COVID-19 Recovery Dashboard survey which explored current pain points: how do we develop new business models to commercialize and monetize our events? What is the participant experience of the future? How do we re-skill and up-skill to stay ahead of the competition?

Business events are on their way back. The time is NOW for MICE professionals to learn best practices for the Next Normal.

FEATURED SPEAKERS

INSIGHTS FROM INDUSTRY LEADERS:

Global Recovery Forum Education Program

SCHEDULE

(Schedules Subject to Change)

TIME (AEDT)MAIN STAGE
12:00 - 12:30Together Apart: Engaging Your Audience with Digital Events
12:30 - 13:00Opening Keynote: Embracing Challenge and Navigating Uncertainty: An Entrepreneurs Guide to reboot your thinking and grow out of challenging times
13:05 - 13:45Session #2: Event Model Evolution
13:45 - 14:10Conversations with the Experts (See Below)
14:10 - 14:30Session #3: Crafting memorable moments with the latest technology
14:30 - 15:10Session #4: Reinvent Your Digital Marketing for the Next Normal
15:10 - 16:00Closing Keynote: Strategies to Monetise New Value Creation

TIME (AEDT)MAIN STAGE
12:00 - 12:30Registration Arrivals & Networking
12:30 - 13:00Opening Keynote: Embracing Challenge and Navigating Uncertainty: An Entrepreneurs Guide to reboot your thinking and grow out of challenging times
13:05 - 13:45Session #2: Event Model Evolution
13:45 - 14:10Networking Break
14:10 - 14:30Session #3: Crafting memorable moments with the latest technology
14:30 - 15:10Session #4: Reinvent Your Digital Marketing for the Next Normal
15:10 - 16:00Closing Keynote: Strategies to Monetise New Value Creation

SESSION DESCRIPTIONS

YOUR OUTCOME: Get tips, tricks and learn best-in-class examples of webinars, live streaming, virtual events and omnichannel engagement at events

SPEAKERS: Sourabh Kothari, Mindcurrent and Jennifer Kingen Kush, Kingen Kush Solutions, LLC

While physical travel to events have been restricted, the need to connect with people has never been stronger. As digital events continue to be a vital delivery channel long after the pandemic, it is crucial to understand the differences to engage effectively with your virtual audience.

YOUR OUTCOME: This keynote will show you how to monetise across multiple channels and build an operating model that is sustainable
SPEAKERS: Jack Delosa, The Entourage

Every aspect of the event value chain has been faced with monetising digital assets that have replaced traditional ones. This session will introduce new strategies to design monetisation models which will be an increasingly valuable skill set as digital alternatives continue to grow and evolve.

YOUR OUTCOME: Gather best practice tips and tricks to engage your virtual audiences in a virtual environment

SPEAKERS: Rebecca Hallett, Google Asia Pacific, Anna Patterson, George P Johnson Singapore, Lucille Marie Essey, Jack Morton Worldwide, and Benson Looi, Utopian

The need to communicate with our partners, colleagues and clients has not ceased in fact it has increased due to the changing engagement landscape. While live experiences have provides that communication gateway, becoming 100% reliant on digital communication has provided challenges for those that not ready to pivot. Hear three experience experts discuss:

  • Reassessing the objectives of the experience: What is the core purpose and how to communicated related messages effectively
  • What event formats translate virtually/on camera and which are those to be careful of
  • Creative engineering: Using ‘virtual’ as a positive experience to connect individuals by thinking outside the box

YOUR OUTCOME: Develop immediate engagement opportunities to incorporate new tech into your next virtual experience

SPEAKERS: James Bennett, Project Worldwide

Thoughts on creating more interaction and enduring memories for virtual audiences

Experience is connection. As virtual communication plays an increasing role in long-term engagement, how do we stop the ‘rudimentary’ from becoming mundane? Technology can assist message transfer through engagement only IF used correctly.

  • Lessons from the past: VR/AR

YOUR OUTCOME: Learn best practices on incorporating innovative uses of digital channels to boost engagement, gather deeper audience insights and drive acquisition and growth strategies

SPEAKERS: Nicki Kenyon, Australian Grand Prix Corporation, Lisa Ronson, Coles Group, John Broome, Association of Australian National Advertisers, and Anthony Gregorio, Saatchi & Saatchi Australia

The pandemic has made the marketer’s role in omnichannel engagement design more critical than ever with a wealth of digital tools to choose from.

  • How are trend-setters reworking their marketing strategies to optimise marketing objectives and spend
  • What are best practices for operating in this new digital landscape
  • How to implement campaigns with your audience in mind to win in a B2B environment

YOUR OUTCOME: Understand what the workforce of the future will look like and touch on key areas of upskilling and reskilling for business events professionals to create customer-centred value for audiences and stakeholders in the Next Normal.

Technology can’t replace the human mind or connections however the pandemic has accelerated the need for individuals and teams to develop new ways of thinking, build skills and capabilities to thrive. The Business Events industry as we know it will change significantly as we navigate the new norm.

We need to develop a mindset to unlearn some behaviours and bring in some new ones. Workers with new skills will prosper while those with outdated skills will be abandoned.

CONVERSATIONS WITH THE EXPERTS

(For Digital/On Demand Attendees)

SPEAKERS: Sourabh Kothari, Mindcurrent and Jennifer Kingen Kush, Kingen Kush Solutions, LLC.

An opportunity to get up close with our digital event experts to answer your most pressing questions around engagement, delivery, monetization and measurement.

SPEAKERS: Bert Li, Amway China

Program owners of incentive travel and events have been shifting their 2020 strategies to cope during these challenging times, with many planning a rebound in the later part of 2021. Hear it straight from the customer as we discuss their challenges now and the new opportunities they are exploring moving towards the future.

SPEAKER: Deborah Caldwell, Bank of America

With physical events and face-to-face meetings not being possible, corporate event planners have shifted their strategies and adapted to this changing omnichannel environment. Join this discussion as we discuss what’s taking place in their world, their challenges now and the new opportunities they are exploring moving towards the future.

SPEAKER: Paula Rowntree, The Royal Australian College of General Practitioners and Kirsty Grimwade, The Australasian Institute of Mining and Metallurgy

This unprecedented disruption has forced event professionals from the association space adapt to this changing omnichannel environment and transitioning to virtual. Take a deep dive with our speakers as we discuss shifting priorities, challenges and their view towards a post-pandemic future.

SPEAKER: Frankie Gao, MCI Group, Stephen Zhang, Manulife-Sinochem and Karen Bolinger, PCMA

Being the first to be impacted by COVID-19, China is now leading the charge for a global recovery, with large scale business events gradually returning to China as a platform for business exchange and opportunities. Learn from event owners the challenges that still exist and how they see the industry moving forward from here.,

SPEAKERS: Ivan Chin and Richard Roocroft, Interprefy

Curious to find out how Remote Simultaneous Interpretation works and how you can add real-time interpreting to your existing Zoom, Webex and more meetings? Interprefy’s Director of Global Sales, Richard Roocroft, and project manager Ivan Chin will host this AMA session to answer all your questions, share event examples, and provide tips on how to make the most out of Interprefy’s cloud-based remote interpreting platform.

PARTNERS & SPONSORS

SUPPORTING ASSOCIATIONS

Countdown to Convening Asia Pacific

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In keeping with the latest public health guidelines in Australia, events of 150 people or less are back in session. Social distancing and other safety and hygiene priorities will be proudly enforced.

Convening Asia Pacific: The Global Recovery Forum will be accessible to you beyond 10 November as we capture and build upon this content, guided by your insights, into PCMA Convening Leaders 2021 and beyond.

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Details

Date:
November 10
Time:
12:00 pm– 4:00 pm
Cost:
$99
Event Categories:
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Website:
https://na.eventscloud.com/569964?utm_medium=event-cta&utm_source=pcma_eventpage&utm_campaign=cap-20

Venue

ICC Sydney | Digital Livestream | On Demand
14 Darling Dr
Sydney, NSW 2000 Australia
Phone:
+61 2 9215 7100