The massive growth of digital events has propelled venues to transform themselves by creating broadcast-ready solutions to meet increasing demand. From acquiring new talent to updating their sales approach, this session will address how venues are rethinking their spaces and changing their business models to drive new value for clients.

As countries begin lifting restrictions, event professionals planning their next face-to-face event are keeping safety top of mind. Hear case study outcomes on operational protocols to adopt that will help instill confidence and trust with your audience during this social-distancing era.

While physical travel to events have been restricted, the need to connect with people has never been stronger. This session will address lessons learned from brands that transformed their events into omnichannel experiences to reach global audiences in their preferred mediums to learn, connect and do business year-round.

When the pandemic slowed face to face events to a halt, agile organisations adapted their event models to deliver value through alternate digital channels. In this keynote, you’ll hear examples from recognisable brands on how they changed their model to appeal to audiences, gained key stakeholder buy-in, and lessons they learned along the way.

Every aspect of the event value chain has been faced with monetising digital assets that have replaced traditional ones. This session will introduce new strategies to design monetisation models which will be an increasingly valuable skill set as digital alternatives continue to grow and evolve.

Knowing the differences and best use cases for each type of digital event is crucial as digital continues to be a vital delivery channel long after the pandemic. You’ll walk through the costs, production timelines and best-in-class examples of webinars, live streaming, virtual events and hybrid events.

An increasingly uncertain future has forced all of us to shift our priorities and strive even more to deliver value for our audiences that align with stakeholders’ measures for success. This keynote will address why it’s important to develop a deep understanding of your audience’s needs and what it will take to abandon traditional approaches of putting the event delivery channel, product or service before audience and purpose outcomes.

The pandemic has made the marketer’s role in omnichannel engagement design more critical than ever with a wealth of digital tools to choose from. You’ll hear from CMOs who have incorporated innovative uses of digital channels to boost engagement, gather deeper audience insights and drive acquisition and growth strategies.