The Guiding Principles in Experience Design report is the modern event professional’s go-to resource for the top six most relevant truths–rather than trends–in the business events industry.
The PCMA Foundation partnered with Marriott International and CEMA, with contributions from Google Xi, on a third-edition report shaping the future of event design. The research was conducted and analyzed by creative agency Storycraft Lab. Its valuable data is the result of strategic testing, case studies, and carefully curated one-on-one interviews with more than 60 of the top experts and change makers across various industries.
But providing you with the Six Truths is only half of the journey…
Now, we need you to understand and apply these truths to your own business events, and most importantly, share your findings as we follow up to hear about your implementation experiences
PCMA will lead the way by applying the Six Truths at our upcoming industry events, where we’ll also provide deeper, immersive education with our interactive Truth labs.
- PCMA Convening Leaders 2024, January 7 – 10 in San Diego (Register here!)
Download your FREE copy of The Guiding Principles in Experience Design
You will receive a download link with English, Spanish & Portuguese versions in your inbox.
Your contact information may be shared with our research partner