Exhibitors are looking for different ways to show up at your event — and to make a bigger statement without a bigger booth. Here’s how to rethink your exhibitor offerings.

Most trade-show professionals market and sell booth space and then simply wish their exhibitors well. You can do better — their success is your success.

Sure, most corporate events have a bigger budget than association conferences. But what differentiates the best corporate events isn’t their scale or spend — it’s the thinking behind them.

According to Freeman audience research, the difference between a good and a great event may come down to mindset.

Your event marketing plan speaks volumes about how committed you are to making sure everyone feels welcome. Here’s what to keep in mind.

AI tools like ChatGPT and Gemini are rapidly changing how people discover events, generating leads and inquiries without traditional website clicks. In this new “zero-click” landscape, optimizing your content for both audiences and AI models is becoming essential.

A guide to designing an emotionally engaging participant journey, from the first communication announcing your event to well after its conclusion.

Across the events industry, content and experiences are being reimagined to attract Gen Z audiences. According to research conducted earlier this year by Freeman and The Harris Poll, it looks like those efforts are paying off: Gen Z wants to attend industry events. So, why aren’t more young professionals showing up? Here’s how some events are bridging this gap.

Tariffs, government downsizing, regulation changes, and shifts in international relations are impacting industries worldwide — and prompting event organizers to rethink their approach to attendee and exhibitor acquisition. Here are four ways to keep participation on track and deliver value in an unpredictable world.

One minute, TikTok is banned; the next, it’s back. Then Meta decides to ditch professional fact-checking. Threads’ popularity skyrockets, then struggles to keep users engaged. Here are tips for navigating the shifting social-media landscape.

Lessons learned from launching Newtopia Now, a new event that debuted Aug. 25-28, 2024, in Denver, Colorado to fill a gap in the natural products market.

Master the marketing magic behind the blockbuster movie musical ‘Wicked: Part One’ — and make it work within your budget.